Introduction Social media has been and continues to be used by the millennial generation today. Today, Snapchat has become a popular social media norm used by generation Y, commonly referred to as Millennials. Snapchat is defined as “ a messaging app allowing users to send pictures and videos that will self-destruct after viewing. Users can also add photos and videos to their My Story section, which can be viewed for up to 24 hours. Text and graphics can be added to a photo before it is sent, as well as interactive filters and doodles” (McCratic, 2016). According to Snapchat, “60 percent of 13 to 24 years old in the United States are using the app, and 71 percent of users are 34 years or younger” (McCratic, 2016). This statistic clearly
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In addition to that, his Snapchat is very authentic, where he post 10 second videos of his day-to-day life at Queens’s Park and events he is attending throughout the day or week. He also heavily uses geo-filters and filters to provide a humoristic side of his personality (Bredin, 2016). In this paper, the research objective will be to examine on how Jagmeet Singh’s use of snapchat is an excellent strategy of participatory culture as he uses snapchat to engage with the millennial generation. In order to understand the use of Jagmeet Singh’s snapchat activity, for the past three days I have collected and conducted an observation on his snapchat by using the snapchat application on my phone.
Literature Review
This literature review will examine two academic, scholarly articles and two articles from the course, which will discuss how Jagmeet Singh snapchat is engaging with the millennial generation and the reasons on why his snapchat is one of the most successful snapchats in the political sphere. The first article that will be examined is …show more content…
During my time examining and analyzing Jagmeet Singh’s snapchat, he provided a variety of different format he used on his snapchat account. On Friday, October 28th, 2016 he was showing his day-to-day activities he does at Queen’s park such as answering reporters questions, exercising during his lunch break and asking his constituents to send him questions through his snapchat or Facebook so he can answer questions on his snapchat (Jagmeet Singh, 2016). On Saturday, October 29th, Jagmeet Singh’s snapchat was a bit different than Friday as he was showing the events that he was attending during the evening in Etobicoke, and Milton. He was attending the award show on behalf of the Leader of the Ontario New Democratic Party Andrea Horwath and presenting an award to Andre DeGrasse. He was showing behind the scenes of the event and selfies with his constituent (Jagmeet Singh, 2016). Then on Sunday, October 30th, his snapchat reflected more of a personal family approach to business. He was attending temples in Milton and Brampton celebrating Diwali. Then attended his family friend 's wedding that night, showing his parents, his siblings and etc. He uses snapchat to show his viewers, constituents, on what he does throughout the day with his professional and personal life (Jagmeet
In addition to that, his Snapchat is very authentic, where he post 10 second videos of his day-to-day life at Queens’s Park and events he is attending throughout the day or week. He also heavily uses geo-filters and filters to provide a humoristic side of his personality (Bredin, 2016). In this paper, the research objective will be to examine on how Jagmeet Singh’s use of snapchat is an excellent strategy of participatory culture as he uses snapchat to engage with the millennial generation. In order to understand the use of Jagmeet Singh’s snapchat activity, for the past three days I have collected and conducted an observation on his snapchat by using the snapchat application on my phone.
Literature Review
This literature review will examine two academic, scholarly articles and two articles from the course, which will discuss how Jagmeet Singh snapchat is engaging with the millennial generation and the reasons on why his snapchat is one of the most successful snapchats in the political sphere. The first article that will be examined is …show more content…
During my time examining and analyzing Jagmeet Singh’s snapchat, he provided a variety of different format he used on his snapchat account. On Friday, October 28th, 2016 he was showing his day-to-day activities he does at Queen’s park such as answering reporters questions, exercising during his lunch break and asking his constituents to send him questions through his snapchat or Facebook so he can answer questions on his snapchat (Jagmeet Singh, 2016). On Saturday, October 29th, Jagmeet Singh’s snapchat was a bit different than Friday as he was showing the events that he was attending during the evening in Etobicoke, and Milton. He was attending the award show on behalf of the Leader of the Ontario New Democratic Party Andrea Horwath and presenting an award to Andre DeGrasse. He was showing behind the scenes of the event and selfies with his constituent (Jagmeet Singh, 2016). Then on Sunday, October 30th, his snapchat reflected more of a personal family approach to business. He was attending temples in Milton and Brampton celebrating Diwali. Then attended his family friend 's wedding that night, showing his parents, his siblings and etc. He uses snapchat to show his viewers, constituents, on what he does throughout the day with his professional and personal life (Jagmeet