In the Skechers notice for the mainstream "Shape-ups" including Kim Kardashian, the publicists use clear visual components to pass on the thought that womanliness means being thin, impeccable, confident, and well off. This definition of Skechers is accomplished using the well known entertainer, her appearance, and her facial expression. In the advertisement, Kim Kardashian appears to be thin and impeccable. She appears to have the perfect body and a glowing complexion. Her makeup makes her face and skin look angelic and artificial, as would a Barbie doll. Her hair is long and full of volume, characteristics that many women desire. Skechers uses her appearance to sell their product by giving their potential consumers the idea that
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Her stance is what some would describe as “sassy”, displaying her confidence. She has her hand on her hip and is posing in a way that shows her curves. The display of confidence is a key part in this advertisement because many women struggle with accepting their body and having confidence in themselves. Furthermore, Kim and her immediate family are well-known for their wealth and attractiveness. Today’s culture values expensive brands like Gucci and Prada, or brands sponsored by celebrities. Since Kim is very popular for her appearance, women, especially younger women, will attempt to dress like her. A lot of women look at the Kardashian body as a goal. So, when women see her sponsoring this advertisement, they will assume that the Shape-ups is one of the products used to keep the perfect shape that she has. Kardashian’s facial expression is an essential part of the advertisement as well. Her smile shows that she is confident and happy with her appearance. Her smile is sassy and shows her perfect facial bone structure and teeth. Because all women want to be happy with their appearance, the advertisement is successfully making woman think that this product will fulfill this need. Her model-like facial expressions defines the gender role of women to be seductive and flirtatious. This coincides with the need for women to be flawless and thin. Men are attracted to women with this sort of
Her stance is what some would describe as “sassy”, displaying her confidence. She has her hand on her hip and is posing in a way that shows her curves. The display of confidence is a key part in this advertisement because many women struggle with accepting their body and having confidence in themselves. Furthermore, Kim and her immediate family are well-known for their wealth and attractiveness. Today’s culture values expensive brands like Gucci and Prada, or brands sponsored by celebrities. Since Kim is very popular for her appearance, women, especially younger women, will attempt to dress like her. A lot of women look at the Kardashian body as a goal. So, when women see her sponsoring this advertisement, they will assume that the Shape-ups is one of the products used to keep the perfect shape that she has. Kardashian’s facial expression is an essential part of the advertisement as well. Her smile shows that she is confident and happy with her appearance. Her smile is sassy and shows her perfect facial bone structure and teeth. Because all women want to be happy with their appearance, the advertisement is successfully making woman think that this product will fulfill this need. Her model-like facial expressions defines the gender role of women to be seductive and flirtatious. This coincides with the need for women to be flawless and thin. Men are attracted to women with this sort of