Argumentative Essay On Dog Food Ads

Dog food advertisers often use personification and factual claims to support their positions. The most common arguments include that their brand is healthier for your dog and will allow them to live longer. Pedigree took a different approach with a recent ad and presented the importance of relationships between a dog and their owner. The ad displays a lonely man on the beach in one image, and the same image on the right side but with the inclusion of a dog. This Pedigree ad uses the man and the dog to evoke not only an atmosphere of melancholy but also a mood of satisfaction and happiness in order to motivate the viewer to adopt pets. The subtle differences and tone set between both images change our perception drastically and causes the reader 's motivation to adopt.
The ad uses color and lighting to portray the man as lonely and depressed. The images have dull colors, specifically a lot of gray and tan. These colors are uneventful and make the images look lifeless. Also, the viewer is not drawn to any particular part of the image because of the lack of color. Nothing in the images really stands out because of their color with the exception of the Pedigree logo. The lack of attention grabbing details adds to …show more content…
The left image of the ad gives an impression of sadness and depression, while the right image with the addition of the dog appears cheerful and joyous. The man does not appear lonely with the addition of the dog. His slumped over body stance and tilted head gives him the appearance that he is accepting of the dog. The dog also looks excited to be with the man as his tail appears to be wagging and his tongue which is sticking out. The dog also appears to be giving its undivided attention to the man even though he could be running around or playing in the ocean. The addition of the dog allows for the reader and the man to forget about the gloominess of the situation and focus on something more