Instead of labeling it as a "sales funnel," I prefer to call it the "success funnel" mainly because the success of my video production business is determined by the effectiveness of this process.
At the top of the funnel, I have networking, video marketing, social media and emails. These are the tools that I use to get prospects into my funnel so that I can eventually move them down the line to become a paying customer. …show more content…
The next section of the funnel is labeled "Drive Traffic to Website." I believe that if I can get prospects to visit my website, they will see within a few seconds or minutes why I am qualified to handle their video project. My website does a great job of selling a prospect on my quality, capabilities and credibility so it 's by far my greatest marketing tool. (I 'm not saying it 's a perfect website, just that it 's very effective.)
The main marketing goal of the website is to get an interested prospect to do one of three …show more content…
If there aren 't a lot of requests at any point in time, I need to analyze where the problem is higher up in the funnel.
Do I need more leads or do I need to tweak something on my website so that more of my leads will request a quote
Once a prospect has requested a quote, this is where you can make or break the deal based on how you write the proposal.
Writing a solid proposal will increase the number of deals you close but no matter how good they are, you 'll be lucky if you win more than 50% of the deals you quote.
If I 'm getting plenty of quote requests but haven 't been closing enough deals, I know that I need to examine my pricing and/or the quality of prospect I 'm bringing into my funnel.
So, if I bring 100 leads into the first stage of the funnel. Thirty of them go to my website, 10 of them request a quote and only 3 of them hire me for their project. I know there are a few things I can work on to improve my