A customer life cycle normally used to manage and maintain the relationship of the customer with the company. This relationship is between two people, there are three stages in the customer lifecycle with different phases of activity.
The first stage is customer acquisition. The process of customer acquisition refers to acquiring new customers to the company. In the words, this is a strategy using by the company to gaining new customers include persuade customers to buy the products and services from the company. Many companies were facing challenges and techniques with obtaining new customers at lower cost. Starbucks has successful acquiring their new customer at lower cost through social media. According to McNamara (2015) found that Starbucks …show more content…
One of the promotions is buy 1 get 1 free rather than reduce the price to attract customers. This promotion aims is encourage those existing consumers to share a coffee with their friend and family (Ana, 2015). This is another way allows Starbucks to reach new customers, because if these people are satisfied the tastes of drinks or they have a great experience with Starbucks’s customer service, they will become consumer to purchase the product from Starbuck in future. Starbucks has been making a successful story to reach their customer through buy 1 get 1 free promotion with received many comments on social media and supports from the consumer.
The second stage is customer retention. The process of customer retention is the companies take action to decrease the chance of losing the client. This can help the companies to maintain the long-term relationship with existing client as many as …show more content…
The customer can use Starbucks mobile apps to make a purchase with every product in the Starbucks store instead of paying by cash, they only have to download Starbucks mobile apps on the phone and register with their account. This account is linked to the Starbucks card as well. The app allows the customer to make purchase Starbucks’ products by letting patrons display a barcode to be scanned at the point of sale. According to Roemmele (2014) said that this genius idea was developed by Benjamin Vigier and his team, this app also helps Starbucks achieve 11 percent volume of sales through Starbucks app in
The first stage is customer acquisition. The process of customer acquisition refers to acquiring new customers to the company. In the words, this is a strategy using by the company to gaining new customers include persuade customers to buy the products and services from the company. Many companies were facing challenges and techniques with obtaining new customers at lower cost. Starbucks has successful acquiring their new customer at lower cost through social media. According to McNamara (2015) found that Starbucks …show more content…
One of the promotions is buy 1 get 1 free rather than reduce the price to attract customers. This promotion aims is encourage those existing consumers to share a coffee with their friend and family (Ana, 2015). This is another way allows Starbucks to reach new customers, because if these people are satisfied the tastes of drinks or they have a great experience with Starbucks’s customer service, they will become consumer to purchase the product from Starbuck in future. Starbucks has been making a successful story to reach their customer through buy 1 get 1 free promotion with received many comments on social media and supports from the consumer.
The second stage is customer retention. The process of customer retention is the companies take action to decrease the chance of losing the client. This can help the companies to maintain the long-term relationship with existing client as many as …show more content…
The customer can use Starbucks mobile apps to make a purchase with every product in the Starbucks store instead of paying by cash, they only have to download Starbucks mobile apps on the phone and register with their account. This account is linked to the Starbucks card as well. The app allows the customer to make purchase Starbucks’ products by letting patrons display a barcode to be scanned at the point of sale. According to Roemmele (2014) said that this genius idea was developed by Benjamin Vigier and his team, this app also helps Starbucks achieve 11 percent volume of sales through Starbucks app in