Case Study: Westjet

554 Words 3 Pages
As technology continously change organizations business practices having the essential tools is needed to better understand consumers for marketing initatives, gather valuable information, and look for innovative ways to gain a competitive advantage in its market. Cheryl need to explain this to Westjet that these resources is the way of the future in doing business, and can also testimonials from other companies she have worked with as a CIO, CEO, and other position in information technology how these resources helped aligned IT with business strategies. In addition, she can also present information of companies in the same market that's using such resources this will display clearly to management that the changes are necessary to stay abreast …show more content…
Firstly, the company can use a Customer Relationship Management System to better understand consumer's needs and experience, have a clear preception on how to market its services to consumers, create sustainable business relationships, gather valuable information, reach further proseperty, and etc. This will also help the company become aligned with the company goals and stragies. According to Management Study Guide (2017) " Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. Customer relationship management is not only pure business but also ideate strong personal bonding within people. Development of this type of bonding drives the business to new levels of success." Another system that can greatly help this organization is the Decision Support System (DDS) to help evaluate decisions, gather valuable information, make decisions, and etc. This will align the company with its business strategies and goals by using such a system. Professionally, this system is going to be used within my small firm to help gather information and evaluate decisions. As a manager I have to make many decisions in a timely manner so such a system can help me make better decisions by being able to gather the information, and be able to evaluate decisions

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