• Be convenient. Shoppers who visit online sites want the experience to …show more content…
Marketing technology has advanced to the point that it is now possible to target customers at a very granular level. Once a customer has made his or her first purchase, you can use your retargeting strategies to convert them into lifetime customers.
• Build hype around specific days. Cyber Monday is typically the biggest shopping day that online retailers see all year. Expand on that idea by offering regular "sale days" on a weekly or monthly basis. You could use the same concept to promote specific days on which new products will be introduced. Customers will know that they can visit on specific days to find great deals or new products.
• Customize your offerings. If you know a customer 's birthday, send an electronic card that includes a special offer that is only valid on that date. If you know his shirt size and style preference, notify him when you receive a new shipment of shirts that meet the proper criteria. If you know that the customer has young children at home, send a back-to-school offer. Mine your data to send personalized, relevant