Target Market-
Obie-Achi will be located at 2483 Lincoln Way E. Massillon, Ohio. According to the US Census Bureau, the population of Massillon is 32,183. While Stark County has a population of 375,432. The average yearly income of a Massillon resident is $37,668. With this being said, we will adjust our prices to meet the economic circumstances of those in this area.
Market Segmentation-
Demographics: We will be marketing towards a basically all inclusive demographic. This includes people of all ages, race, and gender. Due to the expenses that come with our genre of business, we will have to target people with higher incomes.
Geographics: We will appeal towards people who live in Stark County, because we are a local business. Our highest …show more content…
Our type of business will mainly be reliant on word of mouth, which means by making sure every customer is satisfied, they will most likely tell their friends about their positive experience and this will result in increased traffic. Despite this, we will still need to promote our business to reach brand new customers. Will use the D.A.P.P.S. method to develop our promotional plan.
Direct Marketing- We will compile a database of customers, by asking for their emails for while they are paying at the POS. We will then email the customers exclusive deals. This will make the customers feel more connected to our business and influence them to come in more often.
Advertising- We will have commercials that will air through Massillon Cable TV’s local television channels. This will be less expensive than advertising on non-local television networks and it will help us appeal to local consumers. At the Massillon Paul Brown Tiger Stadium, we will have an advertisement located on the scoreboard of the stadium. We will also rent the billboard on the corner of Lake and 21.This will cost us approximately $600 to rent …show more content…
Management & Administration
Ownership: Obie-Achi is a Limited Liability Company (LLC) that contains the characteristics of a corporation and a sole proprietorship. We will be taxed just like a sole proprietor but with the limited liability of a corporation. This gives us flexibility when it comes to taxes because we will not be taxed directly, we will be able to decide how we want to be taxed. Also, being an LLC protects our business and employees from liability, so they won’t be personally liable for any scenario.
Management: Obie-Achi will open with a management team consists of 1 head Hibachi chef, 3 managers, and 3 assistant managers. Our management team will hire and train a team of up to 28 employees.
Personnel Plan: Our staff will consist of 28 employees, including 8 hibachi chefs, 4 bartenders, 8 servers, 4 busers, and 4 maintenance employees. Each staff member, excluding our hibachi chefs and bartenders, will be cross trained, so all of our roles can and will be covered on any given night, even if the situation calls for it. Because of our training strategy, there will be no gaps in our employment
Obie-Achi will be located at 2483 Lincoln Way E. Massillon, Ohio. According to the US Census Bureau, the population of Massillon is 32,183. While Stark County has a population of 375,432. The average yearly income of a Massillon resident is $37,668. With this being said, we will adjust our prices to meet the economic circumstances of those in this area.
Market Segmentation-
Demographics: We will be marketing towards a basically all inclusive demographic. This includes people of all ages, race, and gender. Due to the expenses that come with our genre of business, we will have to target people with higher incomes.
Geographics: We will appeal towards people who live in Stark County, because we are a local business. Our highest …show more content…
Our type of business will mainly be reliant on word of mouth, which means by making sure every customer is satisfied, they will most likely tell their friends about their positive experience and this will result in increased traffic. Despite this, we will still need to promote our business to reach brand new customers. Will use the D.A.P.P.S. method to develop our promotional plan.
Direct Marketing- We will compile a database of customers, by asking for their emails for while they are paying at the POS. We will then email the customers exclusive deals. This will make the customers feel more connected to our business and influence them to come in more often.
Advertising- We will have commercials that will air through Massillon Cable TV’s local television channels. This will be less expensive than advertising on non-local television networks and it will help us appeal to local consumers. At the Massillon Paul Brown Tiger Stadium, we will have an advertisement located on the scoreboard of the stadium. We will also rent the billboard on the corner of Lake and 21.This will cost us approximately $600 to rent …show more content…
Management & Administration
Ownership: Obie-Achi is a Limited Liability Company (LLC) that contains the characteristics of a corporation and a sole proprietorship. We will be taxed just like a sole proprietor but with the limited liability of a corporation. This gives us flexibility when it comes to taxes because we will not be taxed directly, we will be able to decide how we want to be taxed. Also, being an LLC protects our business and employees from liability, so they won’t be personally liable for any scenario.
Management: Obie-Achi will open with a management team consists of 1 head Hibachi chef, 3 managers, and 3 assistant managers. Our management team will hire and train a team of up to 28 employees.
Personnel Plan: Our staff will consist of 28 employees, including 8 hibachi chefs, 4 bartenders, 8 servers, 4 busers, and 4 maintenance employees. Each staff member, excluding our hibachi chefs and bartenders, will be cross trained, so all of our roles can and will be covered on any given night, even if the situation calls for it. Because of our training strategy, there will be no gaps in our employment