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(2011 October 04). Kris Aquino on being an effective endorser: “What you see is what you get.” Philippine entertainment portal. Retrived from http://www.pep.ph A, G., & Berkman, H. (1980). Advertsing: Concepts and Strategies. NY:Random House,G43. Barnes, B., & Schultz. (1995). Strategic Advertising Campaigns. Illinois, NTC Publishing Group, sch.8. Belch, S., & Belch, M. (2001). Advertsing and Promotion. NY:McGraw Hill Companies Inc., p.41. Betagun, K. (2005, August 13). Maximizing sales Productivity. Business World, B.4(S3). Betina, F., & Campbell, M. (2005). Media and Culture: an introduction to mass communication. NY:Bedford St. Martins, c15. Boorstin, D. (2012 March 23). Philippine Celebrity Endorsement: The Good, The Bad and The Ugly. Pilipino Kuno? Retrieved from http:// www.pilipinokuno.com Boorstin, D. (N.A). Impact of Celebrity endorsement on a brand. Chili breeze. Retrieved form http://www.chilibreeze.com/articles celeb-endor.asp. Cahambing, C. (2000 October). A profile of Dumaguete City Business and the business perception of the Impact of the emerging E-commerce on their organization. Silliman University.Dumaguete City. (C11, c.1). Felisilda, F. R. (2001). Marketing strategies of selected corporations in the Philippines.p.48. Silliman University, Dumaguete City. Fowles, J. (1996). Advertising And Popular Culture. London: SAGE Publication, Inc., F82. Joyner, A. (2010 February). Sales Marketing, show as what can you do using videos to boast sales. Inc., pp.81-89. Kanter, R. M. (2011). How great companies think differently. Harvard Business Review, pp.71- 73. Manaquil, M. (2011 July24). Why Kris Aquino is the number one endorser. The Philippine Star. Retrieved from http://www.philstar.com Manuel, S. (2008 May 22). Kris Aquino endorsers Pantene Pro V Hair fall Control. The Gloss. Retrieved from http://www.thegloss.com Manuzon, M. (2007 June). Living in the Multimedia Age. Philippine Business, pp.24-25. Ochoa, R.A. (2010 January). Honey-making