Essay on Product Branding Of A Single Mom With Three Crying Children

1634 Words Jun 9th, 2015 null Page
In today’s cluttered retail world, consumers are overwhelmed and bombarded with choices. Most grocery and retail stores carry thousands of products in their shops. The average person spends approximately one hour in the grocery store and buys around fifty items in that short time interval (Leighton and Bird). Shoppers are therefore processing and deciding on products in a blink of an eye. Therefore, it is vital that consumers have a way to distinguish one item from another. A single mom with three crying children does not have the time to spend analyzing each and every brand of laundry detergent on the shelf. Not only single mothers, but all consumers need a system to help them negotiate the massive amounts of products at their disposal. Without some type of system in place the stimuli would become too overwhelming for most people. Product branding is an effective solution that helps the consumer to navigate the deep waters of endless product choices that are available to them. Effective product branding promotes product recognition and product loyalty by developing an emotional bond between the consumer and the product. Small business encyclopedia defines branding as “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” A company’s brand is the image the company creates in the consumers’ mind. This can be a positive image or a negative image. It tells the consumer what they can expect from that…

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