Proctor And Gamble Thank You Mom Strategy

1247 Words 5 Pages
Proctor and Gamble Thank You, Mom Campaign Procter and Gamble is one of the most, if not the most, successful companies this world has ever seen. They are the parent company of over 70 different brands including very well-known brands such as Tide, Bounty, and Pampers. Over their years, Procter and Gamble have had a number goo marketing campaigns, but their recent “Thank You, Mom” campaign is probably their most impactful marketing campaign to date. This campaign has a very impactful message and it is associated with on the most televised events, The Olympics. Procter and Gamble has a number of strengths that set them apart from the competition, as well as weaknesses that hinder them from being more productive. One of Procter and Gamble’s …show more content…
They obviously used the traditional medium of television, but a medium that somewhat took this campaign to the next level was social media. Procter and Gamble took advantage of social media and it features to help spread their campaign's message across the world. They primarily used Facebook and Twitter as their social media mediums for this campaign. Through Twitter, Procter and Gamble posted their commercials and they all received thousand of retweets and they also started the popular hashtag #ThankYouMom and this hashtag was well received and used thousands of times after Procter and Gamble began it. They also used some of their …show more content…
Procter and Gamble also started a Facebook page devoted just to the “Thank You Mom” campaign and at its peak had over 500,000 thousand likes. These social media efforts were very effective, and they offered a way for the target audience to interact with the campaign. The use of social media was impactful because it correlated well with their target demographic who use social media on a daily basis. Procter and Gamble’s “Thank you mom” campaign definitely benefited their overall product sales. In 2013, Procter and Gamble stated that the “Thank You Mom” campaign generated a 500 million dollar sales increase. It is hard to tell if one brand benefitted more than the others, but one would think that they all played a significant role in this sales bump. This not only effects Procter and Gamble, but it also affects the retailers of Procter and Gamble’s brands. They too have seen an increase in sales of these brands, which ultimately benefits their store

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