They obviously used the traditional medium of television, but a medium that somewhat took this campaign to the next level was social media. Procter and Gamble took advantage of social media and it features to help spread their campaign's message across the world. They primarily used Facebook and Twitter as their social media mediums for this campaign. Through Twitter, Procter and Gamble posted their commercials and they all received thousand of retweets and they also started the popular hashtag #ThankYouMom and this hashtag was well received and used thousands of times after Procter and Gamble began it. They also used some of their …show more content…
Procter and Gamble also started a Facebook page devoted just to the “Thank You Mom” campaign and at its peak had over 500,000 thousand likes. These social media efforts were very effective, and they offered a way for the target audience to interact with the campaign. The use of social media was impactful because it correlated well with their target demographic who use social media on a daily basis. Procter and Gamble’s “Thank you mom” campaign definitely benefited their overall product sales. In 2013, Procter and Gamble stated that the “Thank You Mom” campaign generated a 500 million dollar sales increase. It is hard to tell if one brand benefitted more than the others, but one would think that they all played a significant role in this sales bump. This not only effects Procter and Gamble, but it also affects the retailers of Procter and Gamble’s brands. They too have seen an increase in sales of these brands, which ultimately benefits their store