Alex Marshall
Media Literacy
Andrew Smith
10/28/2016
Piracy Research Paper: How Piracy Has/Will Influenced Advertising When it comes to piracy, most people assume its effect-both positive and negative-is limited to the stealing music, films, and television shows. Although, this is correct and countless of research proves this, it goes much deeper. Piracy also influences the advertising field. The people’s whose jobs are to sell a certain product to the public often can find their ads not only stolen, but on fraudulent sites, without even being aware their advertisement is on a fraudulent or piracy ridden site. But, there’s also a positive side to piracy influencing advertising that sometimes helps the products sales in the long run.
As previously …show more content…
This caused them to set forth a new guideline “requiring all of its media partners to receive anti-piracy certification from the Trustworthy Accountability Group (TAG)” (Johnson, GroupM Singles Out Piracy Websites…). John Montgomery, chairman of GroupM North America and co-chair of the TAG Anti-Piracy Working Group said, "For the past few years, we 've been tackling this process [of fraudulent sites ripping off advertisers] by creating our own lists of pirated sites and making sure that our ads didn 't go onto those sites." The WPP-owned media company started beta testing the program in late 2014 with Veri-site. They are now requiring that other verification companies—such as DoubleVerify, Integral Ad Science and Moat-- get TAG 's seal of approval as well as ad-networks and publishers that work with WPP. Viacom CEO Philippe Dauman said the PricewaterhouseCoopers study “raises the important issue of combating digital theft, which is of fundamental concern to our industry as well as the overall U.S. economy… We are fortunate to have informed and supportive partners in Congress and the administration who are committed to protecting American jobs from this very damaging illegal activity… we welcome their enhanced focus, particularly on illegal rogue sites, which defraud their visitors and build businesses exclusively on stolen intellectual property" (Lowry, Piracy …show more content…
If advertisers keep monitoring where their ads are going by making good use of tools like TAG, make subtle use of product placement, and are always willing to adapt to the changes of media and technology, there should never be a significant threat to the advertising
Media Literacy
Andrew Smith
10/28/2016
Piracy Research Paper: How Piracy Has/Will Influenced Advertising When it comes to piracy, most people assume its effect-both positive and negative-is limited to the stealing music, films, and television shows. Although, this is correct and countless of research proves this, it goes much deeper. Piracy also influences the advertising field. The people’s whose jobs are to sell a certain product to the public often can find their ads not only stolen, but on fraudulent sites, without even being aware their advertisement is on a fraudulent or piracy ridden site. But, there’s also a positive side to piracy influencing advertising that sometimes helps the products sales in the long run.
As previously …show more content…
This caused them to set forth a new guideline “requiring all of its media partners to receive anti-piracy certification from the Trustworthy Accountability Group (TAG)” (Johnson, GroupM Singles Out Piracy Websites…). John Montgomery, chairman of GroupM North America and co-chair of the TAG Anti-Piracy Working Group said, "For the past few years, we 've been tackling this process [of fraudulent sites ripping off advertisers] by creating our own lists of pirated sites and making sure that our ads didn 't go onto those sites." The WPP-owned media company started beta testing the program in late 2014 with Veri-site. They are now requiring that other verification companies—such as DoubleVerify, Integral Ad Science and Moat-- get TAG 's seal of approval as well as ad-networks and publishers that work with WPP. Viacom CEO Philippe Dauman said the PricewaterhouseCoopers study “raises the important issue of combating digital theft, which is of fundamental concern to our industry as well as the overall U.S. economy… We are fortunate to have informed and supportive partners in Congress and the administration who are committed to protecting American jobs from this very damaging illegal activity… we welcome their enhanced focus, particularly on illegal rogue sites, which defraud their visitors and build businesses exclusively on stolen intellectual property" (Lowry, Piracy …show more content…
If advertisers keep monitoring where their ads are going by making good use of tools like TAG, make subtle use of product placement, and are always willing to adapt to the changes of media and technology, there should never be a significant threat to the advertising