Personal Statement Of The Cheesecake Factory Essay

1217 Words Jun 1st, 2015 null Page

The Cheesecake Factory is an upscale casual dining concept that offers over 200 menu items including appetizers, pizza, seafood, steaks, chicken, burgers, pasta, specialty items, salads, sandwiches, omelets and desserts, including approximately 50 varieties of cheesecake and other baked desserts. Grand Lux Cafe and RockSugar Pan Asian Kitchen are also upscale casual dining concepts offering approximately 200 and 75 menu items, respectively.

The mission statement of the company is “To create an environment where absolute guest satisfaction is our highest priority”

The company’s vision is crystal clear “Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people and profit, while taking exceptional care of our guests and staff. We will continuously strive to surpass our own accomplishments and be recognized as a leader in our industry”.

Their vision is clearly seen in their brand proposition, which is focused on providing extensive and innovative menu, excellent service and hospitality, high quality, distinctive ambiance and value-based offerings

Cheesecake factory targets can be sliced into various segments to define the primary and secondary targets

Demographic Majorly targeted to females
Age ranging from 18-49
Middle, Upper middle and higher class families
College Graduates, Housewives

Geographic Apart from US, Middle East, Latin America and Asia

Psychographic Customers who like…

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