Pepsi Vs Coca Cola Essay

1099 Words 4 Pages
Companies Relationship with Each Other: The Nineteenth- Century Introduces a Soft Drinks Revolution by Coca Cola and Pepsi-Cola During the late nineteenth-century, two American carbonated soft drinks companies emerged before establishing its place as two of the world’s largest carbonated soft drinks manufacturing companies. Ironically enough, the founders of the Coca Cola’s and Pepsi’s formula were both pharmacists. Accordingly, pharmacist John Pemberton developed the Coca Cola’s formula by, who main reasoning of developing the classic formula as a liquid remedy for mental and physical disorders founded at drug store soda fountains in 1886 (Yoffie, 2004, p. 6). Seven years later in 1893, pharmacist Caleb Bradham developed Coca Cola’s soon-to-be …show more content…
Mainly, after facing a series of two bankruptcies in 1923 and 1932, and a lawsuit filed by the Coca Cola Company claim of infringement in 1938; PepsiCo, Incorporation strived eventually (Yoffie, 2004, p. 7). In 1941, after winning the case against the Coca Cola Company, PepsiCo, Incorporation’s sales exceeded fellow Royal Crown and Dr. Pepper, as the Coca Cola Company’s fierce competitor reign in second (Yoffie, 2004, p. 7). Moreover, when comparing the relationship between the Coca Cola Company and PepsiCo, Incorporation it becomes certain that both compensated soft drinks manufacturers need each other to succeed. To put it differently, Yoffie (2004) explains that if the Coca Cola Company did not exist, it would become a challenge for PepsiCo, Incorporation to be an original and lively competitor (p. 1). In comparison, even if the Coca Cola Company did not exist, individuals would probably hope that someone to invent the carbonated soft drink company (Yoffie, 2004, p. 1). According to Yoffie (2004), “…Folks at Coke would say that nothing contributes as much to the present-day success of the Coca Cola company than…Pepsi” (p. …show more content…
As the cola wars roared into the 1950s, competitive marketing and advertising launched new ground for the Coca Cola Company and PepsiCo, Incorporation to embark on a bitter battle, which started by Pepsi’s CEO Alfred Steele’s statement, “Beat Coke (Yoffie, 2004, p. 7).” First, beating the Coca Cola Company became an upbeat strategy of PepsiCo, Incorporation establishing the effective marketing campaign known as the Pepsi Generation in 1963. Increasing profitability for the carbonated soft drink company became not only a strategic strategy for new PepsiCo, Incorporation CEO Donald Kendall. Mainly, CEO Kendall assured that the Pepsi Generation marketing campaign becomes a marketing technique that focuses on young consumers and consumers alike who believe he or she are young at heart (Yoffie, 2004, p. 7). During the 1970s, the Pepsi Challenge strongly made its presence known as Pepsi finally surpassed Coca Cola for the first time in its history with a 1.4 share point lead in food store sales in 1979 (Yoffie, 2004, p. 8). As a result, as the PepsiCo, Incorporation’s Pepsi Challenge became a significant challenge for the Coca Cola Company. Former CEO of the Coca Cola Company Roberto Goizueta made his presence known in a substantial

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