Payless Target Market

Improved Essays
Payless
Payless sells a variety of merchandises, but their main product is shoes. They also sell socks, jewelry, hair accessories, and bags. Payless has a grid layout, in which there are long rows of shelving with aisles between each shelve. Their target market appears to be children and adults, because they have children shoes and also a variety of sizes for all ages. When facing the entrance of the store, the cash register is on the left side of the store. The security device they have is floor awareness, which means the staff is the security. The store is relatively organized. All the non-shoe products were near the entrance of the store, and the shoes take up majority of the store. The shoes are placed in open boxes so it is completely

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