In her research article from 2016., Paulina Swiatkowska was testing out the hypothesis in which the relationship between women’s magazine consumption frequency and depression is mediated by level of body dissatisfaction (Swiatkowski). There was already a study testing similar hypothesis with fashion magazines concluding that they increase drive for thinness and level of body dissatisfaction, but Paulina Swiatkowska is looking for the relationship between magazine consumption and psychological health in a sociocultural context.
Participants
Participants of this study were 230 women recruited from communication classes in one southwestern university where they were asked to complete an online survey (Swiatkowski). Age mean was 23.39 …show more content…
Following question was asking to rate on 7-point scale what is my commitment to this magazine asking if I have regular subscription or do I buy that magazine rarely (Swiatkowski).
Secondly, I was given a scale where I was supposed to reveal if I have any concern with dieting and fear of weight gain. This scale included 8 different items where I needed to answer if, for example, I often think about dieting or feel guilty for overeating. Another question was related to body satisfaction that included 1-5 scale where I needed to respond whether I think I look good in the pictures or if other people consider me good looking (Swiatkowski).
Thirdly, there was 10 item question that had a scale from 1-5 where I needed to respond on questions concerning my psychological health and depression.
Lastly, I was given a set of questions regarding my outlook on society’s beauty standards and acceptance of those standards. I was supposed to answer (on the scale 1-5) whether I would like for my body to look like those bodies in magazines and if in our society fat people are considered …show more content…
Also, there was no significant mediation between reading health magazines and depression. She concluded that there is a difference between the presentation of thin ideal in fashion and health magazines. Women who are committed to fashion magazines are more prone to body dissatisfaction and drive for thinness while the ones who are more committed to health magazines have higher drive for thinness. Fashion magazines are mostly filled with appearance which is the main focus while health magazines are concentrated both on appearance and health (Aubrey).
Swiatkowski also mentioned depression which only has indirect effect on people who read magazines. She states that reading magazine does not have a direct effect on consumer depression but it can lead to body dissatisfaction, which can lead to depression. She concluded that this research shows the difference between fashion and health magazines and that these findings can be helpful in the future because they raise the question whether health magazines promote positive healthy image or do they set unrealistic expectations and lead to dissatisfaction of one’s