Strengths And Weaknesses Of Ozon

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Weaknesses of Ozon.ru One of the weaknesses of Ozon.ru is its unqualified staffs in customer service department. As there are increasingly demand from Russian that desire to get customer service through phone, however in Russian culture, majority of them are not a friendly people. The impolitely attitude of customer support staffs might cause problems for Ozon.ru. For example, unsatisfied customer service might encourage customers to shift from Ozon.ru to another online retail shop (SFGate 2015). Therefore, CEO of Ozon.ru Maelle Gavet, set an objective to get Ozon.ru customer support staff to be polite. Besides, the shortage of engineers is also a problem towards Ozon.ru. The good engineers in Russia are more scarce and expensive; the salary request by web programmer in Moscow is much higher than web programmer in San Francisco. Hence, the high cost to get qualified engineers will be viewed as an additional cost for Ozon.ru.

Strengths of Wikimart
Wikimart, which is the online retail market, is basically a technological based company. The majority of the employees in 2011 were programmers who are responsible to write software code in order to support the online businesses of Wikimart. With own programmers, Wikimart able to create suitable or needed software that needed by the company (Rusbase 2015).
Besides, Wikimart also …show more content…
Although Wikimart has vast potential in online retail market with their increasing online merchants and product varieties, the company had not turn into profit yet in year of 2012 but have faith that they will gain profit in 2015 and will be able to have a stable profit in 2016 (Rbth.com 2014). Besides, they even set an objective to reach annual revenue at $15 million by 2018 with the increasing share of the fast-growing online retail market (Rbth.com

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