Essay O Brand Terms & Success Or Failure

1003 Words Nov 28th, 2015 5 Pages
Appendix B

o Brand Terms & Success or Failure
Chapter 7 in the textbook defines value proposition is benefits and values a company promises to give to their customers in order to satisfy their needs and wants. Pricing is the amount a company will charge a consumer to purchase their product. In analyzing Manning, Reece & Ahearne (2012) authors stated value proposition can lead to success of a sales proposal because when a customer hears that a company will meet their needs and wants, it captures their interest. That is a good thing but only if the company is actually able to keep their promises made to the customers. If they do not then customers will be a lot less likely to look into their product and make any purchases (Manning, Reece & Ahearne, 2012). Pricing can lead to either success or failure of a sales proposal. In order to decide on a price for a product there are many things to consider such as, cost of making the product and profit. According to author Laja, (2013) a company does not want to price too low because they still need to make a profit on their product but it is also not the best to make the price to high as well because it may discourage buyers. Pricing plays a big role in the success or failure of a product (Laja, 2013). Competition is another thing that needs to be kept in mind when it comes to price as well because if a company’s product is priced too high, there will be another company that will come out with a similar product with the same features…

Related Documents