Aerosol Spray Paint Case Study
Faculty of Business and Economic Sciences
This study proposes the launch strategy of an aerosol spray paint which is designed for the use in a DIY market of the automotive refinish segment.
Launching a new product requires a creative and analytical approach that will embrace the needs of a variety of customers.
Therefore the key to success, during the launch stage of a new product, lies in finding those customer segments which are most disposed to become early adopters.
Once the new product has been launched and is widely accepted, the more conservative customers will be easier to sell to.
The study take a form of an assessment survey involving a literature review and a survey of managers and sales …show more content…
Groth and Mentor described in their research that Aerosol Sprays are used with a nozzle where the material is discharged in a fan-shaped spray to produce an ovalor generally elliptical form in which the major axis of the pattern can be adjusted with respect to the bottle.
Aerosol spray bottle normally contains paints, lacquers, enamelsand some other materials too such as insecticides and lubricants that are sold in large number of quantities all around the world. These bottles contain the material to be dispensed, a liquid propellant gas such as dichlorodifluoromethane and usually a solvent to reduce the material to spraying consistency.
Shuzo Kaneko, Kamakura and Shigefumi 2002 described Aerosol spray guns as typically used in different areas where we need to fill large patterns. An aerosol spray gun transforms liquid paint into mist. It jets out the aerosol paint and directs patterning air to the aerosol paint stream to shape it as desired.
Aerosol spray gun has throttle valve, an air duct and coupling link.The throttle valve has an internal air duct for supplying pressurized air to a patterning air outlet thathelpsspray to jet out from the aerosol spray gun. The moveable valve in spray gun overcomes the technical issues that were present in prior spray …show more content…
Chlorofluorocarbon gasses (CFCs) were originally used as propellants but these were banned from use in 1978 because it was discovered that they deplete the ozone layer. Other gasses like butane and propane were used as replacements for CFCs. These hydrocarbons are classified depending on the amount of pressure they create in the can. Butane 40, for example, is a mixture of butane and propane and has a vapor pressure of 40 psi (2.8 kgf/cm 2 ) per square inch. Hydrocarbon propellants were used as primary propellants until the 1980's when the California Air Resource Board determined that these chemicals contribute to smog. They passed regulations that limited the amount that could be used in spray paint. To solve these problems, a new class of propellants known as Hydrofluorocarbons (HFCs) where developed for use in aerosols. These include and 1,1,-difluoroethane (Propellant 152A) and 1, 1, 1, 2,-tetrafluoromethane (Propellant 134A).
Packaging - Spray paints are packaged in tin plated steel or aluminum cans. The can is sealed with a valve that controls how the paint is dispensed. The top of the valve is a button that controls the shape of the spray; it is attached to the valve body that acts as a mixing chamber for the liquid paint concentrate and the propellant. At the bottom of the valve a plastic tube is attached that carries the paint upward from the bottom of the