Nokia Mobile Phone Case Study

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Register to read the introduction… There were "10 different network standards around the world" and that meant producing separate phones for each network in order to remain competitive in all geographic. The discontinuities Nokia faces were the move to the digital network. This shift would mean changing the focus to digital phone from analogue. Since digital phones were easier and faster to connect that that meant higher demand. Also the fact that analogue network was running out. So, not only new consumers were switching to digital phones but also the veteran consumers were switching to digital as well. Another discontinuity was in production at that time. The geographic distance between suppliers and plants can come to mind. …show more content…
Per lecture slides "A Distinctive Competency is a corporate-wide ability that Competitors Fear and Customers Value.". For Nokia that meant what they do best Innovation. They had to be better in design and research. The acquisition of British phone Technophone strengthened the R & D as well as market share. As Ollila himself advised "Technophone was important to Nokia Mobile Phones because it provided critical mass and a basis for growth in an ever-increasing volume-driven global mobile phones market." In order for Nokia carry out these competency and deliver to consumer expectation, they need to improve their brand management by manufacturing different types of phones for every day's need. For instance, Nokia went from creating the Mobira phone which weighted a tone to the Nokia 101 which worked on three different networks. Another brilliant idea was creating phones that worked in different network. The Mobira acquisition helped Nokia with R & D across the Atlantic and reduced cost of development and marketing that Mobira did through Radio

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