Prep for Profession
18 March 2013
Never Eat Alone Never Eat Alone by Keith Ferrazzi is extremely applicable to the performing arts business. The book emphasizes on the importance of knowing your own brand, connecting with others, and relating to others on a human level. To be in the acting business, you need to know the package you are going to present yourself with, you need to be able to work well with others, and in the audition room make a human connection, since theatre is all about the emotions and complexities of being human.
The author says, “Business is a human enterprise, driven and determined by people.” Those you audition for are just peopling too, looking for a person that they can
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You have to find your box. Are you the quirky best friend? The sexy one? The All-American girl next door? Finding your box helps you narrow down what roles you are good for, which then lets you find monolouges to create your perfect audition package. The most important part of branding is making sure it is consistent. It must reflect your website, your clothing choices, your headshots, everything you bring into the audition room. If you are dressed like a rocker, you cannot present a package with a romantic love song from Caroseul. You have to remain consistent with what you are showing the auditioners. What they see is what they get. “Knowing what you have that most others do not. It’s your expertise. It’s the message that will make your brand unique, attracting others to become a part of your network.” Knowing your brand and what makes you unique, separates you from others of your type. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Acting is the business of you, we are building our business on who we are as a person. Ferrazzi insists that knowing your brand “Establishes your worth. It takes your mission and content and broadcasts it to the world. It articulates what you have to offer, why you’re unique, and gives a distinct reason for others to connect with you.” Coming up with three adjective or a sticky saying, sticks in