Chapter V: Summary, Discussions, and Implications
5.1 Summary and Conclusion
The total respondents in this survey were 105. Since, the research is focused on people’s preference for airlines industry of Nepal, all the age group are included, starting from below 20 years to above 40 years. Diversity is maintained in survey by including people of different occupation, income level etc. People seem to expect many service attributes while travelling through airlines. Ten service attributes are considered in this research and customers’ preferences for those service attribute are analyzed.
After perceiving and evaluating the results, it is clearly noticeable that “Assurance of safety” is the most important service attribute in airlines industry. …show more content…
NAC can achieve its common goal by establishing the long term strategies and properly implementing the plan into action. NAC is strong in infrastructure having good human capital and have a good experiencing of operating the airlines …show more content…
Based on the findings of the study the following recommendation is formulated.
a) NAC to increase its brand awareness and build a strong pubic relationship by providing air service in a reasonable price.
b) The promotions of NAC should be done outside the TIA airport by placing hoarding boards so that the tourists who come to Nepal can notify about the quality of
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NAC air flights since most of the tourists also travel to other domestic locations so it will be beneficial to attract them.
c) NAC should focus more on selling airlines tickets, hire reputed agents and train staff so that they can compete with international airlines.
d) NAC should try their best to win the trust of passengers by arranging on time flights and efficiency.
e) NAC should establish the long term strategies and properly implement the plan into action to achieve common goal.
f) NAC should purchase new aircraft to be a strong competitor in this existing market.
g) NAC should implement the business strategy of “FLYING TO WIN CUSTOMERS” without delaying the flight so that it will be beneficial for the organization to achieve the organization belief and
5.1 Summary and Conclusion
The total respondents in this survey were 105. Since, the research is focused on people’s preference for airlines industry of Nepal, all the age group are included, starting from below 20 years to above 40 years. Diversity is maintained in survey by including people of different occupation, income level etc. People seem to expect many service attributes while travelling through airlines. Ten service attributes are considered in this research and customers’ preferences for those service attribute are analyzed.
After perceiving and evaluating the results, it is clearly noticeable that “Assurance of safety” is the most important service attribute in airlines industry. …show more content…
NAC can achieve its common goal by establishing the long term strategies and properly implementing the plan into action. NAC is strong in infrastructure having good human capital and have a good experiencing of operating the airlines …show more content…
Based on the findings of the study the following recommendation is formulated.
a) NAC to increase its brand awareness and build a strong pubic relationship by providing air service in a reasonable price.
b) The promotions of NAC should be done outside the TIA airport by placing hoarding boards so that the tourists who come to Nepal can notify about the quality of
38
NAC air flights since most of the tourists also travel to other domestic locations so it will be beneficial to attract them.
c) NAC should focus more on selling airlines tickets, hire reputed agents and train staff so that they can compete with international airlines.
d) NAC should try their best to win the trust of passengers by arranging on time flights and efficiency.
e) NAC should establish the long term strategies and properly implement the plan into action to achieve common goal.
f) NAC should purchase new aircraft to be a strong competitor in this existing market.
g) NAC should implement the business strategy of “FLYING TO WIN CUSTOMERS” without delaying the flight so that it will be beneficial for the organization to achieve the organization belief and