National Postsecondary Student Aid Study

1068 Words 5 Pages
Purpose:
The purpose of this paper is to use advances in technology to make the commute to college more productive for students living off-campus. This topic would fall under Education because it focuses on postsecondary education students and aims to solve one of their problems.
Introduction:
According to the 2011-2012 National Postsecondary Student Aid Study, only about twelve percent of United States undergraduate students live on-campus (Radwin, et al). That leaves a vast majority of undergraduates commuting to their campus. For some, the commute is only minutes, while for others, such as myself, it can take more than 45 minutes, not including traffic. This extended period of time traveling to and from campus means that less time is available
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Then, the app would be tested to ensure there are no problems. I would then have a sample of my target audience test the app and give me feedback on what to improve or take out. At the same time, I would be looking for advertisements to run in the app so I would have a source of income to maintain the app and pay workers. Right before releasing the app, I would advertise it on social media and through flyers posted on college campuses to inform my target audience about the new app available for them. Finally, the app would be released into the market, where it would be free to download as the advertisements would pay for the app’s expenses. I chose to make the app free to download because 20% of free apps get more than 10,000 downloads while only 0.2% of apps that cost money receive that many downloads (Chen, et al. 2131). Thus, by making my app free, I will likely get more college students to use it, especially because most college students are on a limited …show more content…
The cost of developing the app would probably be the most expensive part as I would have to pay programmers or a company to create the app for me. This could cost from $50,000 to $100,000 for a smaller company with only two to three people working on the app while having a larger agency build my app would cost $150,000 to $450,000 (Yarmosh). The cost of advertising the app is minimal because I would mainly advertise through social media posts and flyers posted at colleges. It would likely take 6-7 months for the app to be launched, which includes time for development, advertising, and minor setbacks. A survey of 100 mobile developers found that the estimated time to create a mobile app for IOS or Android systems is 18 weeks (Rice). The development would take up the majority of the timeframe for the project, leaving about 2 months for testing, fixing, and advertising before the

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