Miss Essay

4412 Words Feb 7th, 2015 18 Pages
Master Business Studies, Faculty of Economics and Business (FEB), University of Amsterdam



This paper is an analytical review about the possible relation between physical activity and creativity. Relative new research studies show promising results for a possible positive relationship between walking or standing meetings and increased levels of creativity at the workplace. By creating a conceptual graph and discussing several models, the potential role of physical activity in the creativity process is shown and the important role of the organisational environment. Although future research is clearly needed, stimulating physical activity
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Especially the number of studies conducted about the connection between physical activity and creativity is scarce.
Studies on aerobic activity (i.e. running) have shown an increase of the speed of concurrent cognition, short-term residual effects, and a small improvement in memory performance following acute exercise (Brisswalter, Collardeau, & Rene, 2002; Fontana, Mazzardo, Mokgothu, Furtado, & Gallaher, 2009; Tomoporowski, 2003 ; Lambourne and Tomporowski, 2010.) All these findings raise the question whether physical activity has also an effect on creativity. Were Freud, Dickens, Darwin, Jobs, and Zuckerberg early inventors of a method that enhanced their own inventiveness?

Nowadays organisational innovation through creativity is an important factor in the success and competitive advantage of organisations (Woodman, Sawyer & Griffin, 1993; Amabile, 1996, Gumusloughlu & Ilsev, 2009). The starting point of this paper is that innovation begins with a creative idea. Successful implementation of new programs, new product introduction, or new services depends on a person or a team having a good idea - and developing that idea beyond its initial state (Amabile et al., 1996). There are existing methods and creativity-enhancement trainings programs offered to organizations to enhance Creative Problem Solving (CPS) (Parnes, 1976; Stein, 1972). Examples of these existing methods or programs are: exploring nature,

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