Shoppers can be classified according to their shopping habits as mild moderate or excessive shoppers. Mild shoppers usually have good shopping boundaries and don’t really go to any store very often. Mostly when these people go to the store they absolutely have to. Usually, when they do go to the store they only get what they really need and leave no unnecessary items. This makes most mild shoppers very light spenders. Moderate shoppers however have average shopping boundaries do an average amount of shopping. They go to the store an average amount of time and don’t usually mind buying a few unnecessary things but not too much. This usually makes moderate shoppers average spenders. Excessive shoppers on the other hand have horrible shopping
