Introduction
Some said women were born to be a shopper; they can shop in anytime,
anywhere for any reason. In addition, most of the time women no only shop for
their self but included their friends, parents, husband and even their friend’s kid.
(Brennan,2013) In some extend, shopping is a daily routine for women.
As a gender female of myself I do think I shop more compared with my male’s
peer. Therefore, the aim of this research is to find the shopping preference
between genders. This research also attempts to find out the shopping value and
shopping pattern of both genders. I started this survey by setting up a hypothesis
‘If women shop more than men”
Before finding out whether women shop more than men, first we need to …show more content…
If a person is
depressed they are tend to shop more or things that make them feel happier.
(Tauder, 1972 )
Literature Review
Woman has been traditionally regarded, as they are responsible to the entire
household product: purchasing is a daily routine for a woman. Most of the times
they shop for their family, friends, and children but their self. On the other hand,
the chance for men to shop is relatively decrease. It is likely reflexing why the
gender difference on consumption orientations and shopping pattern. (Williams
&Paul, 2014)
In addition, the same research above has illustrated educational level has a
strong relationship of women’s shopping pattern. They conducted an experiment
by comparing the shopping preferences between women in The USA and India,
and arrived the conclusion that women in The USA are tend to shop more and
enjoy shopping then ones in India. Compare with past decades, women in this
era have higher education level then following by the increased financial income.
They have their own purchasing power and freedom to spend. “The rise in …show more content…
They tend to enjoy
looking at new clothes, new decoration and getting new idea. The fact is women
can have a great time even if they don’t buy a thing. “Shopping for women is
certainly about buying but it is also about leisure, creativity, pleasure and
independence.”(Malhotra, 2011) This idea has correspond the survey found in
Shoppercentric (2012) it has point out that men are more likely to shop when
they know exactly they need and they will leave the shop once they finish
purchasing. Compare with women, they think shopping is a fun way to pass the
time and they often go to the shops to just look around. In some extent, these
researches finding is a convening support point toward my hypothesis.
Methodology
Sample
This research is based on post-positivism philosophy, which usually begin with
an assumption then try to get at truth, to understand in an objectivity way. In
addition, the present survey seeks to analyze the shopping preference, value and
pattern of the participant.
A total of 14 respondents including 7 female and 7 male students from
Some said women were born to be a shopper; they can shop in anytime,
anywhere for any reason. In addition, most of the time women no only shop for
their self but included their friends, parents, husband and even their friend’s kid.
(Brennan,2013) In some extend, shopping is a daily routine for women.
As a gender female of myself I do think I shop more compared with my male’s
peer. Therefore, the aim of this research is to find the shopping preference
between genders. This research also attempts to find out the shopping value and
shopping pattern of both genders. I started this survey by setting up a hypothesis
‘If women shop more than men”
Before finding out whether women shop more than men, first we need to …show more content…
If a person is
depressed they are tend to shop more or things that make them feel happier.
(Tauder, 1972 )
Literature Review
Woman has been traditionally regarded, as they are responsible to the entire
household product: purchasing is a daily routine for a woman. Most of the times
they shop for their family, friends, and children but their self. On the other hand,
the chance for men to shop is relatively decrease. It is likely reflexing why the
gender difference on consumption orientations and shopping pattern. (Williams
&Paul, 2014)
In addition, the same research above has illustrated educational level has a
strong relationship of women’s shopping pattern. They conducted an experiment
by comparing the shopping preferences between women in The USA and India,
and arrived the conclusion that women in The USA are tend to shop more and
enjoy shopping then ones in India. Compare with past decades, women in this
era have higher education level then following by the increased financial income.
They have their own purchasing power and freedom to spend. “The rise in …show more content…
They tend to enjoy
looking at new clothes, new decoration and getting new idea. The fact is women
can have a great time even if they don’t buy a thing. “Shopping for women is
certainly about buying but it is also about leisure, creativity, pleasure and
independence.”(Malhotra, 2011) This idea has correspond the survey found in
Shoppercentric (2012) it has point out that men are more likely to shop when
they know exactly they need and they will leave the shop once they finish
purchasing. Compare with women, they think shopping is a fun way to pass the
time and they often go to the shops to just look around. In some extent, these
researches finding is a convening support point toward my hypothesis.
Methodology
Sample
This research is based on post-positivism philosophy, which usually begin with
an assumption then try to get at truth, to understand in an objectivity way. In
addition, the present survey seeks to analyze the shopping preference, value and
pattern of the participant.
A total of 14 respondents including 7 female and 7 male students from