2.1 History of the company
Established in 1984, Alta Moda was a wholesale textile business, which was run as a partnership, owned and managed by a group of businessman based in Indonesia and Singapore.
At that time, the business was primarily focused on importing budget fabrics because of the economy condition in Indonesia. As the Indonesian economy grows, the demand for high quality fabrics increased simultaneously, which later being responded by their business partner in Singapore. Due to the high demand of the high quality fabrics, the focus of the business changed to importing high quality fabrics from the European leading fashion houses.
In 1994, the partners saw the potential of the business and started to move …show more content…
The range of fabrics is wide and includes exclusive French Chiffon and laces, printed Italian silk. Alta Moda also retails an exclusive range of designer shirting and suiting material for men. Not only retailing fabrics, Alta Moda also offers in-house design services for customers’ needs and tailoring services for men’s formal wear.
Now, Alta Moda group has opened 9 stores in Indonesia, including Centro Moda, Alta Moda and Pronto Moda that cater to different price segments within the textile …show more content…
Alta Moda Group has been a family of mine since I did my internship, I would like to suggest that Alta Moda will and always keep on maintaining the harmony and the kinship within the employees, not to mention about the outstanding customer services. Also, it would be better if Alta Moda recruits more employees, especially the designers and the shop staffs, because of the high and constant demand of customers, so it can improve the sales. Last but not least, it would be better if Alta Moda group collaborates with universities so that there will be many trainees and interns helping the company and giving them opportunity, especially the undergraduates, to do the