Differences Between Men And Women's Health Magazines

While looking though the Men and Women Health magazines, there were two of the same ads that were both selling Vitafusion™ vitamins. The Women’s Health magazine showed an image of a woman doing yoga at an exotic setting with a blown up image of a Vitafusion™ bottle right beside her and the Men’s Health magazine showed an image of a man biking on a dangerous mountain with an image of a small Vitafusion™ bottle shown in front of him. After looking at both advertisements, it is clear that when trying to appeal to adult women and men who are wanting to live healthier lifestyles, we should pay attention to the fact that the advertisers highlight the values of men being strong and adventurous while women are made to be slim, calm, and often have …show more content…
While looking at the bottles, the first thing one noticed in the women’s magazine was that it was placed in the foreground – making it look bigger, closer, and more focused on – as opposed to the bottle in the men’s magazine where it was located in the background. That is to say, the women’s vitamin bottle was almost two times the size of the men’s vitamin bottle. The advertisers made the bottle for the women’s magazine bigger on purpose to instantly catch the attention of women reading the advertisement. However, according to a study about gender gaps between men and women, in cultures where men are perceived to have more dominance than women, men have better spatial abilities than women themselves (Papas). Spatial abilities mean the ability to perceive objects and space and their relation. Although this is an average fact between men and women, it goes to show that women often need a bigger visual to comprehend the given information better and thus can be seen to make women feel patronized due to the power men have in those cultures. Overall, most of the written information on the bottles was the same for the men and women advertisement. Yet, the women’s vitamin bottle had a much bigger size font than the men’s bottle and the colors were more vibrant on the women’s bottle. The same words that were black on the men’s bottle appeared to be bright purple on the women’s bottle. It can be assumed the advertiser did this color change to catch the attention of women who are reading the bottle’s details