Throughout the history of advertising, sexism towards women has always been prevalent. In the past, women have been expected to fulfill gender specific roles such as cooking, cleaning, and caring for the children. While sexism is still present, such discrimination is highly discouraged in the modern society. However, during the 1950s, gender bias was normal and expected by both men and woman. Despite the offensive and misogynistic advertisements, society accepted and encouraged women to conform to the stereotypes. Advertisements in the 1950s often portrayed women as unintelligent and under the control of men. Vintage ads include the phrases, “You mean a woman can open it?” and “Don’t worry darling, you didn’t burn the beer!” These advertisements
