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Business Analysis: Marriott Hotel

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Introduction As the name suggests, the Grosvenor Marriott Hotel is owned and managed by Marriott International, Inc., a global leading company in the hospitality industry (Tashmuratov, 2010; Marriott International, 2015). According to Tashmuratov (2010), Marriott International was founded by in 1927 by J. Willard and Alice Marriott, and has its headquarters in Bethesda, Maryland in the US (Marriott International, 2015). The company operates more than 4, 000 properties across at least over 75 countries. In the 2014 fiscal year, Marriott International (2015), states that the company reported revenues of nearly $14 billion. According to Tashmuratov (2010), the company employs a total of 128, 000 people whose main goal is to articulate its vision …show more content…
This simply means that the hospitality industry has been diluted by the expansion of long-standing industry competitors, and the entry of new small-priced hotels and resorts. The resulting effect, according to Jin-Zhao & Jing (2009) is that hospitality companies such as Marriot International are forced to cut down their prices so as to provide guests with value and remain competitive. However, cutting down prices negatively impacts on the overall profits realized by hospitality companies. Currently, according to Renner (2012), Marriott International ranks second to the Hilton Group of Hotels by market share. Hilton Hotels possess 7.2% of the market while Marriott International holds 5.6%. Other competitors include Starwood Hotels and Resorts with 3.4%, Wyndham Worldwide Corporation with 3.4%, Accor with 1.7% and the Intercontinental Group of Hotels with 0.8% (Renner, …show more content…
This advantage is articulated on a five-point strategy as follows: hiring the right person for the right job; competitive compensation; a caring workplace; career advancement opportunities; and employment branding (Hotel Online, 2000). The aim of this strategy follows the overall aim of HRM which is to increase the productivity of the workforce of any organization in a cost effective manner. According to AON Hewitt (n.d), the level of employee engagement among Marriot associates ensures that every person is accountable for their role in attaining organizational goals and

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