Premier Inn Swot Analysis

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Premier Inn
Premier Inn is a British budget hotel chain and the UK's biggest hotel brand, with over 50,000 rooms and 700 hotels. LSE-listed Whitbread founded the chain in the "Travel Inn" brand name in 1987 to race with Travelodges (which were at the time owned by Forte). Travel Inn was amalgamated with Premier Lodge to create the present business, purely owned by Whitbread. The auxiliary today accounts for 70% of Whitbread's earnings. Premier Inn manages hotels at a range of locations which includes city centers, suburbs and airports. It is now is the UK and Ireland's largest and fastest growing hotel company. With more than 700 budget hotels providing quality accommodation at reasonable hotel prices.
Facts about Premier Inn
The chain began its business in 1987 as 'Travel Inn'. In 2004, Whitbread obtained another hotel chain, Premier Lodge for £505
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You need to be at least 16 years old to make a reservation. You have to give your credit or debit card details to make your reservation. Premier Inn accepts Visa, MasterCard, American Express and Diners Club to make your bookings. Premier Inn Business Account customers may also make their reservation using their Premier Inn Business Account Card. The rules of the Premier Inn Business Account scheme will apply to reservations made with a Premier Inn Business Account Card. Please check that the details of your reservation are absolute and correct before you confirm your reservation. It will not be answerable for any delay or non-performance if you give them inaccurate information. It will confirm its acceptance of your reservation by sending you an email to the email address that you send during the reservation procedure. The agreement between both the parties for the provision of the room and any additional services added to your reservation will be formed when you receive this email confirmation from the

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