Essay on Marketing Segmentation
There is a major opportunity to open two retails store in nearby communities, one being a sporting goods accessories line of products aimed at consumers who love canoeing, backpacking, and mountain biking in the Canton, Georgia area and the other being a “dive-shop” product accessories line to consumers who love boating, scuba, and snorkeling in the Woodstock, Georgia area. A good retail location is a key determinate of the future retail success and determining demographics and lifestyle descriptions would help in finding and developing the right dealers or stores as customers in these two markets.
Background of the Problem:
First, it is important to understand the meaning behind marketing …show more content…
Research Found and Key Findings:
Taken from an article regarding the best cities to live in Georgia, Canton was voted as the number one city. “This is the quintessence of a charming Georgian city. From the beautiful, historic downtown, to the community events like the Downtown Farmers Market, the Festival of Arts in May. Canton ranked well in our analysis for its low