The threat of entrants to Kroger’s market is low, being that Kroger competes in multiple markets. Maintaining 2,796 grocery retail stores in 35 states, 787 convenience stores in 19 states, 324 fine jewelry stores, 38 food production or manufacturing facilities, 1,439 fuel centers and 2,253 pharmacies helping them to stay competitive in multiple lines of business. Kroger uses multiple store models such as combination, multi-department, marketplace and price impact warehouse stores (FactBook 2015, 2015).
While competition among top competitors is fierce, Kroger’s consistent performance and tired pricing model has allowed them to keep costs low and hold out even larger retailers such as Wal-Mart and Whole Foods (Bells, 2016). The buyers want
While competition among top competitors is fierce, Kroger’s consistent performance and tired pricing model has allowed them to keep costs low and hold out even larger retailers such as Wal-Mart and Whole Foods (Bells, 2016). The buyers want