Otherwise known as emphasizing rules or consequences of actions. Virtue ethics would affect the complaint of polluting the water with plastic and other chemicals by having Pepsi fix the pollution of the water and apologizing to the farmers of people they have hurt. Secondly the recycling problem would be fixed because it is ethically responsible to take care of the planet and people we live on and with, causing new crates and packaging to help the earth. Lastly the labeling on the product would change because it is morally right to be honest with all of your consumers buying your products, they have a right to know what is in their …show more content…
To begin the main key stakeholder the consumers want an honest relationship with the company they are buying products from. When using virtue ethics the company is focusing on the good morals for each situation, starting with the Aquafina packaging the fact that they put a mountain on their package was considered lying. This was lying because it produced a message that the water was from spring mountains, when in reality it was from tap water. Virtue ethics focuses on morals and since that is lying they would never print that therefore they would change the packaging of the water right away. “Pepsi 's decision to change the Aquafina label comes in the midst of growing national attention to the bottled water industry” (PR Newswire 2007). As stated their when they do change their labeling it will not affect them negatively but positively, because they are getting more attention to their products. Secondly the water that was polluted by plastic and chemicals would be cleaned up right away because it was harming others, and when it is harming consumers their key stakeholders it affects their company as a whole losing consumers. Also it would be morally wrong to purposely harm others when the problem can be fixed. Lastly the packaging would have to be changed because of the right to the earth to keep it healthy. If they change the packaging it would only make it easier for