The academic article Bottled water: the pure commodity in the age of branding, by Richard Wilk, is about the social and economic business of consuming commercially bottled water. The author uses statistics, marketing techniques, and critical sociological thinking to support his ideas that water as a commodity is a power struggle between corporations and governments. Using the previous evidence mentioned, the author explains the importance of water in culture, politics and its environmental impact. I agree with the author’s arguments that water is a complex commodity and it is impossible to distinguish aspects from each other, such as culture and the global market. The only issue I had when reading this article is that I wasn’t able to connect
