Marketing plan
Objectives
Product
Product concept The Total product concept refers to the bundle of services offered by a product/service. For example total product concept of Healthy happy foody can be explained as all the benefits customers receive by using the product, from service of providing food to fresh and healthy options to eat. Total product concept is used by the customers when evaluating the products among different business and they distinguish benefits and go for the product which provides them with best value for the money paid (Elliot et al. 2012, p.216). Due this reason, businesses use total product concept to differentiate their products from competitors and create a unique position …show more content…
Healthy happy foody will not require much packaging as it will be direct selling to customer it will only need some primary packaging. Healthy happy foody will have to focus on labelling as it will tell how product is healthier than other, ingredients in product, nutritional information, important dates and logo which will help its customer differentiate it as a healthier option.
Product life cycle there are five stages in product life cycle new product development, introduction of product, growth, maturity and decline (Elliot et al 2012, p.223).Healthy Happy Foody will go through all these stages slowly as these stages take more time in restaurant industry (business.gov.au 2014). During new product development and introductory period business will suffer loss and will slowly start gaining profit till growth and maturity of its products. To be in market Healthy Happy Foody will need product changes as customer wants change in taste it will have to introduce new flavours and …show more content…
Despite, if the quality of the product is high then the price may reflect that. Healthy Happy Foody will adopt price lining (Elliot et al 2012, p.289) strategy Pricing will start with promotional prices. Healthy Happy Foody will offer packages on products that will allow customers to buy a sampling of products at in introductory price. This will attract the customers to buy the product as well as allow the customer to try a wide range of products as it will allow customers to check products of Healthy Happy Foody which focuses on healthy and its quality of product which will help in increasing product popularity. After this when organization has been established for two to three months then introductory price can be changed. From time to time it will offer other promotions to introduce new design to our products and these promotions will allow testing the market and seeing how they like our new design as well as helping with determining the appropriate price should charge. Finally Healthy Happy Foody will consider price elasticity; if the demand for what it is offering is less elastic then it can go ahead and offer a higher selling price and still can be within the competitive
Objectives
Product
Product concept The Total product concept refers to the bundle of services offered by a product/service. For example total product concept of Healthy happy foody can be explained as all the benefits customers receive by using the product, from service of providing food to fresh and healthy options to eat. Total product concept is used by the customers when evaluating the products among different business and they distinguish benefits and go for the product which provides them with best value for the money paid (Elliot et al. 2012, p.216). Due this reason, businesses use total product concept to differentiate their products from competitors and create a unique position …show more content…
Healthy happy foody will not require much packaging as it will be direct selling to customer it will only need some primary packaging. Healthy happy foody will have to focus on labelling as it will tell how product is healthier than other, ingredients in product, nutritional information, important dates and logo which will help its customer differentiate it as a healthier option.
Product life cycle there are five stages in product life cycle new product development, introduction of product, growth, maturity and decline (Elliot et al 2012, p.223).Healthy Happy Foody will go through all these stages slowly as these stages take more time in restaurant industry (business.gov.au 2014). During new product development and introductory period business will suffer loss and will slowly start gaining profit till growth and maturity of its products. To be in market Healthy Happy Foody will need product changes as customer wants change in taste it will have to introduce new flavours and …show more content…
Despite, if the quality of the product is high then the price may reflect that. Healthy Happy Foody will adopt price lining (Elliot et al 2012, p.289) strategy Pricing will start with promotional prices. Healthy Happy Foody will offer packages on products that will allow customers to buy a sampling of products at in introductory price. This will attract the customers to buy the product as well as allow the customer to try a wide range of products as it will allow customers to check products of Healthy Happy Foody which focuses on healthy and its quality of product which will help in increasing product popularity. After this when organization has been established for two to three months then introductory price can be changed. From time to time it will offer other promotions to introduce new design to our products and these promotions will allow testing the market and seeing how they like our new design as well as helping with determining the appropriate price should charge. Finally Healthy Happy Foody will consider price elasticity; if the demand for what it is offering is less elastic then it can go ahead and offer a higher selling price and still can be within the competitive