Costco have been around for countless years, which was originally called Price Club. Costco is known for its membership program that is currently $110 annually with a $55 upgrade charge as an option. Costco is a business that caters to families. By catering to families, the company became successful for countless years. Two recommendations the group discussed are lowering the prices or designing a way of selling products in a smaller quantity.
Lowering the prices of the membership can attract other consumers. A few target segments are college students, individuals without children, and elderly people. The majority of these people in these segments either don’t cook a lot or rather buy in smaller quantities being that the food might get wasted.
Lowering the prices of the membership can attract other consumers. A few target segments are college students, individuals without children, and elderly people. The majority of these people in these segments either don’t cook a lot or rather buy in smaller quantities being that the food might get wasted.