Michael Moss Bliss Points Analysis

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Why is it so hard to resist a bag of salty chips? When we eat certain foods, chemicals such as serotonin and dopamine are released in the brain, which makes us want to consume it more. The Author Michael Moss describes the science behind how the food industry draws the consumer to buy more of their food. We have seen an epidemic of health issues linked with the consumption of food high in sugar, salt and fat, such as diabetes and heart disease. Although food is only half of the obesity epidemic equation, it’s an issue that needs to be addressed on larger spectrum.
Michael Moss describes the tactics the food companies do to market their products. For Instance he goes into detail about the “Bliss Point” on page (480) The bliss point is the
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Freedman contends that with innovation and the correct fixings we can create prepared nourishment that will offer and sound. Sustenance businesses, for example, TIC Gums and FONA Universal are organizations that can truly have an effect on weight and diabetes by making nourishment more advantageous they have indicated guarantee in making nutritious, solid variants of sustenance that copy the kind of the greasy and salty nourishments that individuals ache for. For instance, adding vanilla concentrate to sustenance can lessen the measure of sugar in nourishments. Fast food chains, for example, McDonalds have been reducing on fat, salt and calories in their items as much as 10% over the most recent few years. Fast food wound up plainly well known in light of the fact that it wonderful and helpful and shabby. With familys with occupied timetables it ends up noticeably harder for lower pay individuals to have sufficient energy to have the capacity to go to business sectors where solid sustenance is sold. Many obesity Professionals think that it is unrealistic that people will make radical changes in their diets and start eating Healthy food instead of greasy fatty

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