Marketing Mix Of Nestle Romania

799 Words 4 Pages
Currently, Nestle Romania products are found on every shelf on every store and its portfolio of products includes the following products:
1. Breakfast Cereals: Nestle Fitness, Musli Tropical, Musli Classic, Lion, Cheerios, etc.;
2. Chocolate and cereal bars: Lion, Nesquick bar, Nestle Fitness, Lion, Kit Kat, etc.
3. Tea: Nestea is well known to Romanian Consumers.
4. Ice cream: Aloma, Best, Joe Ice Cream, Topgun, Nirvana.
5. Food: Maggi products and condiments are sold by Nestle Romania.
6. Animal Food: Cat Chow, Darling, Dog Chow, Friskies, Purina, Gourmet, etc.
7. Coffee: Nescafe brand as a simple cafe or as coffee for vending machines.
In Romania there are over 100 brands sold, the well-known one being Joe wafer and
…show more content…
Also, this Marketing Mix will show that nestle has a strong product line which boosts its marketing mix. The 4P are as follow:
1. Products – represented also in Romania by the four Nestle business units which are used to manage different food products:
1.1. Beverages – in here Nescafe brings the most sales as is one of the well-sold brands in Romania. Also in Romania this division launched Nestea which is a very well product to tea consumers. Nestle Romania is importing Nescafe and Nestea through its network of
…show more content…
Placement – Nestle follows the FMCG strategy of distribution which involves breaking the distribution chain. The form of the typical Nestle distribution chain has the following forms:
3.1. Manufacturing -> C & F Agent -> Distributor -> Retailer -> Consumer;
3.2. Manufacturing -> Bulk Buyers -> Consumer.
This is two typical forms that Nestle Romania has when it comes to distribution of products but these are not the only forms when talking about Nestle because we know that in Romania Nestle products can be found everywhere.
4. Promotions – Nescafe Romania products benefit from various promotions which are used to make its product known on the market. As Nestle products try to cover food markets they are creating special promotions and also special materials for each of their product. In Romania, we all know: Lion Commercial, Nescafe coffee promotions but also when there is a promotion at coffee we tend to know about

Related Documents