The Nestlé Company was founded in 1905 by brothers Charles and George Page, and Heinrich “Henri” Nestlé, and was formed through the merger of Anglo-Swiss Milk Company. Today Nestlé is a Swiss transnational food and beverage company and are based and head-quartered in Vevey, Switzerland.
Nestlé’s first products were condensed milk and infant formula products. During the first and second World Wars Nestle made significant strides in growing their company and began expanding their product line. It was during this time that Nestlé made numerous corporate acquisitions, most notably were that of Crosse & Blackwell, Rowntree Mackintosh, Libby’s, Findus and most recently Gerber.
Nestlé’s products range from and include bottled water, baby food, breakfast …show more content…
It began in the 1970’s when Nestlé decided to switch their target market demographic for their baby/infant milk formula to focus on poor mothers in developing and third world countries. Nestlé exploited their target audience and masterfully marketed their baby milk formula to poor mothers in these countries as being tastier and healthier than conventional breast feeding. These tactics and falsehoods were later scientifically proven to have no backing to their claims and were the catalyst for a new national reform with regards to marketing …show more content…
This caused many complications because Nestlé’s baby formula was clearly unaffordable for the poor mothers, but at the same time they were no longer able to produce breast milk for their infants.
In later findings it was reported Nestlé’s baby formula was not as healthy and nutritious as they have been marketed as, in actuality Nestlé’s baby formula lacked many key vitamins and minerals that are seen as even more critically important for children and infants in their formative years such as Zinc and Vitamin A.
Of note, it has been reported and proven that 6 months of exclusive breast feeding is said to be vital in an infant’s formative years in that it can increase an infant’s chances of survival by 6 times as opposed to if they were drinking Nestlé baby formula exclusively.
However, sadly these findings were not available to the many poor mothers in developing countries until it was too late and the damage had been done. Even this day some still do not realize this is the case, and many naïve mothers in developing countries still believe and hold true that Nestlé baby formula is the best and only good option for their
Nestlé’s first products were condensed milk and infant formula products. During the first and second World Wars Nestle made significant strides in growing their company and began expanding their product line. It was during this time that Nestlé made numerous corporate acquisitions, most notably were that of Crosse & Blackwell, Rowntree Mackintosh, Libby’s, Findus and most recently Gerber.
Nestlé’s products range from and include bottled water, baby food, breakfast …show more content…
It began in the 1970’s when Nestlé decided to switch their target market demographic for their baby/infant milk formula to focus on poor mothers in developing and third world countries. Nestlé exploited their target audience and masterfully marketed their baby milk formula to poor mothers in these countries as being tastier and healthier than conventional breast feeding. These tactics and falsehoods were later scientifically proven to have no backing to their claims and were the catalyst for a new national reform with regards to marketing …show more content…
This caused many complications because Nestlé’s baby formula was clearly unaffordable for the poor mothers, but at the same time they were no longer able to produce breast milk for their infants.
In later findings it was reported Nestlé’s baby formula was not as healthy and nutritious as they have been marketed as, in actuality Nestlé’s baby formula lacked many key vitamins and minerals that are seen as even more critically important for children and infants in their formative years such as Zinc and Vitamin A.
Of note, it has been reported and proven that 6 months of exclusive breast feeding is said to be vital in an infant’s formative years in that it can increase an infant’s chances of survival by 6 times as opposed to if they were drinking Nestlé baby formula exclusively.
However, sadly these findings were not available to the many poor mothers in developing countries until it was too late and the damage had been done. Even this day some still do not realize this is the case, and many naïve mothers in developing countries still believe and hold true that Nestlé baby formula is the best and only good option for their