Nestomalt Case Study

Great Essays
Nestle is a Switzerland company was started by Henry Nestle in 1867. His first product was “ Faine Lactee Nestle ”(Combination of cow’s milk, wheat flour and Sugar). In 1905 Nestle joined with Anglo Swiss condensed milk company and expand their productivity.

Today Nestle has 449 factories in 86 countries. More than 328 000 employs work with Nestle. Mainly Nestle company produce milk products, chocolates, coffee, soup, tea and sauce. There are some world famous brands in Nestle. NESCAFE, NESTEA, MILO, MAGGI, KIT KAT and MILKMAID are some of them.

In more than century ago Nestle established their business operations in Sri Lanka and become a public-quoted company in 1983 and commenced commercial production in 1984.
Now a days we can see Nestle products every where in Sri Lanka. Nestomalt, Milo, Nespray,
…show more content…
Nestomalt

Since 1964 Nestomalt is the famous malted drink in Sri Lanka. Usually people use Nestomalt as their bed tea. Not only people use Nestomalt for their energy requirements. Today we can see people use Nestomalt as habit of their life style. We can buy Nestomalt every where in country. “Malted milk powder” and “Ready to drink pack” are two types of Nestomalt productions. Customers choose any product consider their needs. If we talk about malted milk, every Sri Lankan will remember one brand Nestomalt. Most people consider Nestomalt is nutrition food drink with vitamin and calcium.

Nescafe

Nescafe is a world famous brand of coffee. In Sri Lanka we can buy 4 types of Nescafe productions. There are Nescafe Classic (pure soluble), Nescafe 3 in 1 ( premix ) , Nescafe gold (Premium pure soluble) and Nescafe Ice Coffee.
Today most of the restaurants and cafes provide Nescafe. Because Nescafe machines change it is very easy. Now a days some occasions people use Nescafe.
Most people like taste of Nescafe and some others use Nescafe consider its brand.

Nestum

Related Documents

  • Great Essays

    Australian Food Industry

    • 1820 Words
    • 8 Pages

    HSC FOOD TECH ASSIGNMENT THE AUSTRALIAN FOOD INDUSTRY 1. Name the organisation and identify the sector of the Australian food industry to which it belongs. Piazza Doro was introduced in 1988 and is part of a multinational company called Jacob Dowe Egbert’s. Piazza Doro produces high quality coffee known for its taste and sustainable environmental practises.…

    • 1820 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Pasta was one of the Top 20 foods on menus. However, approximately 88% of all pizza sold by restaurants while even frozen pizzas from supermarkets account for 16%. And customers which are in favor of pasta with the 77% had not tried pasta before but it is not the same situation for pizza which has bigger share by restaurants launching fresh concept before Contadina Pizza scenario. Besides that, Nestlé make easier to reach the market and to develop products, buying Lambert’s Pasta & Cheese, On the other hand they have not any experience about Pizza Product and distribution channels. It is possible to use the same channels to distribute the product but to enter entirely new market cause to take a vast amount of risks which will not provide so much profit according to numbers from tables and…

    • 641 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Case Study Keurig

    • 1869 Words
    • 8 Pages

    Introduction About 83% of adults’ drink coffee in the US which averages to about 3 cups a day which is the world’s biggest consumer beverage (Republic). Coffee is becoming a trend for most households in the United States. Keurig has noticed this trend and decided to jump at the first opportunity it had to become the first-mover. Keurig has been the leader in single-brewed coffee systems for over 35 years. Keurig gave coffee lovers ability to brew a cup of coffee conveniently in their home, office, or organization.…

    • 1869 Words
    • 8 Pages
    Great Essays
  • Great Essays

     Introduction of VIA coffee essence in japan d) Threats  Operating margins will be affected by increased minimum wages  Continued threat from competitors  Increasing health consciousness of consumers 6.MARKETING OBJECTIVES/STRATEGY Inorder to increae brand awareness and build themselves as a reputed brand in the world Starbucks implemented a well-defined marketing program which has the following marketing mix: a) Product Starbucks has 30 varieties of coffee beans to eco-friendly cappuccino,coffee makers etc.. The products are developed in such a way to satisfy customers and keep a pace with the competition.…

    • 1975 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Ice Fili Case Study

    • 2520 Words
    • 11 Pages

    The modern production management was what Ice-fili lacked. With plenty well trained managers Nestlé could leverage this advantage to produce relatively high quality ice cream with a lower cost. Using locally supplied component further reduced the cost of production. Its long presence in Russian ice cream market and strong marketing ability generated a strong preference among Russian customers. Its abundant experience on distributing enabled its strong control over the channels and massive coverage over the whole market.…

    • 2520 Words
    • 11 Pages
    Improved Essays
  • Brilliant Essays

    The company had a history of confrontations over a range of issues. There were instances where there was disregard for the corporate responsibility in many countries in which it operated. The Swiss conglomerate had had its fair share of controversies and ethical dilemmas in its nearly 150 years old history. Experts pointed out that the history of Nestlé's public relations troubles began in 1970s with allegations of unethical marketing of their baby formula in less developed countries. Since then, Nestlé had continued to get into trouble.…

    • 2304 Words
    • 10 Pages
    Brilliant Essays
  • Improved Essays

    The Nestlé Company was founded in 1905 by brothers Charles and George Page, and Heinrich “Henri” Nestlé, and was formed through the merger of Anglo-Swiss Milk Company. Today Nestlé is a Swiss transnational food and beverage company and are based and head-quartered in Vevey, Switzerland. Nestlé’s first products were condensed milk and infant formula products. During the first and second World Wars Nestle made significant strides in growing their company and began expanding their product line.…

    • 803 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    According to the reports third world mothers from places as Mexico, the Philippines, Central America, and Africa consisted of the majority of geographical places around the third world were Nestle was accused of “hard selling”…

    • 1319 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    They are specifically designed to enhance the aroma, cream and flavour of their Grand Cru coffees, creating the perfect cup every time. Nespresso sources an exclusive selection of the finest green coffees from the top coffee-growing regions of the world. The beans they use are rare and precious. In fact, only an estimated 1% to 2% of the coffee grown globally meets their specific quality, taste…

    • 989 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    4.0 Porter’s Five Forces The Porter’s five forces of the observer determine the competitiveness of competitors, the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers and the threat of alternative products and services. 4.1 Rivalry Among The Competitors (high to moderate) The use of concentrated coffee does not depend on the cost of the item, but the difference between each item and respect includes variables such as the brand estimate of the item, the market situation of the organization, and the nature of the customer's interest. a) The highly competitive business model…

    • 789 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    This means that the Nestle Company offers equity financing (Annual Report, 2013). Under the equity financing, the investor purchase shares in the firm in order to reclaim the profit in the future. In addition, shareholders have the privilege to share the profits of the firm in the form of dividends or future capital gains (Sibilkov, 2009; Modugu, 2013). The shareholders also will have limited liability when the firm suffer loss, means that the shareholders would only loss the amount that they had invested in the firm (Sibilkov, 2009;…

    • 747 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Public relations entails the process of managing how information is spread between organizations and the public (Holtz,1999) . It often involves an organization gaining exposure to the public through the use of topics of interest as well as news item which do not need direct payment . The aim of having a public relations strategy is to gradually persuade the prospective customers , members of the public , partners , employees , investors and the stakeholders to uphold a particular perception about the company’s leaderships , products and business decisions(Holtz,1999) . Nike Inc which is based in Oregon , United States , is the globe’s leading designer , marketer as well as distributor of…

    • 1425 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    TASK # 1: Nestle is one of the leading brand in Pakistan. There are many stakeholders of nestle corporation, the people or group of people to be affected by its regular operations directly or indirectly knowns as stakeholders. Those people or group affected directly is called internal stakeholders and those who are indirectly affected are external stakeholders. Its internal stakeholder involves its employee, managers, and the owners of company or shareholders. And its external stakeholders involve the society, government and regulation, non-governmental organization, its customers, suppliers etc.…

    • 918 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    They want be the top and revolution in their products. Nestlé maintain the quality of the products at the same time low charging in selling price of products will helps in maximise…

    • 848 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    According to The Nestlé Management and Leadership Principles 2011, Nestlé want to put their main attention on permanent business expansion rather than the temporary. However, they will never forget the importance of constantly giving excellent outcome to the…

    • 913 Words
    • 4 Pages
    Improved Essays