Case 1 – Nestle - The Infant Formula Controversy
Lydia Fontanez
MGMT-539
Dr. Kay Green
January 13, 2018
Case 1 – Nestle the Infant Formula Controversy
Summary:
This case study presents a problem the company Nestle encountered in 1974 where a British journalists wrote and published a report suggesting that the infant powder milk formula had contributed to the dead and malnutrition of infants from third world countries. The charges focused on the marketing of the product, which supposedly lead to the misuse of the product, discourage breast feeding, and the misuse of the product. According to the article “the report accused the industry of encouraging mothers to give up breast feeding and use powdered milk formulas” were the misuse of the product contributed to unhealthy results and causing the death and malnutrition of infants.
According to the reports third world mothers from places as Mexico, the Philippines, Central America, and Africa consisted of the majority of geographical places around the third world were Nestle was accused of “hard selling” …show more content…
Did Nestle find the opportunities to identify other problems related to child malnutrition? What did the company do to gain trust in the market again after the accusations as well as when the HIV problem emerged?
After the accusations were presented, although Nestle strongly believed that breast feeding was still the best way to feed infants, the company presented the argument that some mothers would still not be able to use their own milk to feed their babies. The company’s suggested an alternative ways for mothers to either a combination of both breast and formula or only formula, if used correctly. Further the company argued of never advocating bottle feeding over breast feeding, because all of their products had a written statement that “breast feeding was the best” for
Lydia Fontanez
MGMT-539
Dr. Kay Green
January 13, 2018
Case 1 – Nestle the Infant Formula Controversy
Summary:
This case study presents a problem the company Nestle encountered in 1974 where a British journalists wrote and published a report suggesting that the infant powder milk formula had contributed to the dead and malnutrition of infants from third world countries. The charges focused on the marketing of the product, which supposedly lead to the misuse of the product, discourage breast feeding, and the misuse of the product. According to the article “the report accused the industry of encouraging mothers to give up breast feeding and use powdered milk formulas” were the misuse of the product contributed to unhealthy results and causing the death and malnutrition of infants.
According to the reports third world mothers from places as Mexico, the Philippines, Central America, and Africa consisted of the majority of geographical places around the third world were Nestle was accused of “hard selling” …show more content…
Did Nestle find the opportunities to identify other problems related to child malnutrition? What did the company do to gain trust in the market again after the accusations as well as when the HIV problem emerged?
After the accusations were presented, although Nestle strongly believed that breast feeding was still the best way to feed infants, the company presented the argument that some mothers would still not be able to use their own milk to feed their babies. The company’s suggested an alternative ways for mothers to either a combination of both breast and formula or only formula, if used correctly. Further the company argued of never advocating bottle feeding over breast feeding, because all of their products had a written statement that “breast feeding was the best” for