Introduction
About 83% of adults’ drink coffee in the US which averages to about 3 cups a day which is the world’s biggest consumer beverage (Republic). Coffee is becoming a trend for most households in the United States. Keurig has noticed this trend and decided to jump at the first opportunity it had to become the first-mover. Keurig has been the leader in single-brewed coffee systems for over 35 years. Keurig gave coffee lovers ability to brew a cup of coffee conveniently in their home, office, or organization. The word “Keurig” means excellence in Dutch and that’s been their motto for their brand and coffee. Keurig initially started as a private help company but decided to become a merger with Green Mountain Coffee Roaster’s …show more content…
The challenge is that they can sell their product for a cheaper price and there’s going to be a raise in Keurig’s price with the new 100% recyclable k-cups and sustainable products their developing. The other challenges are the low barriers of entry meaning they’ll be more competitors joining the market because they recognize the start-up cost aren’t much and the demand is high. Although Keurig is the top selling brewing system in the U.S the challenge can be from competitors selling their products in different countries like Senseo’s system. The lack of advertisement being conducted for Keurig is at its minimum and the retailers may develop some concerns about minimum advertised price (MAP) because they can potentially lose out on financial …show more content…
Keurig’s ability to be innovative, and having that first-mover opportunity gained a secure spot in this marketplace. Keurig has loyal customers that rather spend their money on the best of the best, which is the Keurig. Customers are aware of the good quality products Keurig offers and this allows for them to have bargaining power of their buyers because they know Keurig is the best brand. Customer’s rather spend their hard-earned money on products that satisfies their unique needs better than the competitors and Keurig is doing just that. They are providing their customers with the wide range of varieties to meet every customer’s needs. The thing that set Keurig apart from other competitors is they don’t wait to something goes wrong to look at their customer’s feedback. Keurig is proactive by taking their customers feedback and giving them exactly what they want. The customers wanted more flavors and Keurig gave them 75+ more than the competitors and now they want 100% recyclable k-cups and they’re also giving that to them in
About 83% of adults’ drink coffee in the US which averages to about 3 cups a day which is the world’s biggest consumer beverage (Republic). Coffee is becoming a trend for most households in the United States. Keurig has noticed this trend and decided to jump at the first opportunity it had to become the first-mover. Keurig has been the leader in single-brewed coffee systems for over 35 years. Keurig gave coffee lovers ability to brew a cup of coffee conveniently in their home, office, or organization. The word “Keurig” means excellence in Dutch and that’s been their motto for their brand and coffee. Keurig initially started as a private help company but decided to become a merger with Green Mountain Coffee Roaster’s …show more content…
The challenge is that they can sell their product for a cheaper price and there’s going to be a raise in Keurig’s price with the new 100% recyclable k-cups and sustainable products their developing. The other challenges are the low barriers of entry meaning they’ll be more competitors joining the market because they recognize the start-up cost aren’t much and the demand is high. Although Keurig is the top selling brewing system in the U.S the challenge can be from competitors selling their products in different countries like Senseo’s system. The lack of advertisement being conducted for Keurig is at its minimum and the retailers may develop some concerns about minimum advertised price (MAP) because they can potentially lose out on financial …show more content…
Keurig’s ability to be innovative, and having that first-mover opportunity gained a secure spot in this marketplace. Keurig has loyal customers that rather spend their money on the best of the best, which is the Keurig. Customers are aware of the good quality products Keurig offers and this allows for them to have bargaining power of their buyers because they know Keurig is the best brand. Customer’s rather spend their hard-earned money on products that satisfies their unique needs better than the competitors and Keurig is doing just that. They are providing their customers with the wide range of varieties to meet every customer’s needs. The thing that set Keurig apart from other competitors is they don’t wait to something goes wrong to look at their customer’s feedback. Keurig is proactive by taking their customers feedback and giving them exactly what they want. The customers wanted more flavors and Keurig gave them 75+ more than the competitors and now they want 100% recyclable k-cups and they’re also giving that to them in