General Mills Case Study

2312 Words 10 Pages


1. What business is the company in?
General Mills, Inc. is multinational company which produces and offers trademark consumer foods. Also, the company offers food products for baking industry. General Mills functions through three business division: “U.S. Retail, International, and Bakeries & Foodservice.” General Mills has manufactories in 16 countries and sells its products more than 100 countries. The company manages about 65 facilities for the production, of which 30 are located in the US, 9 in the Asia Pacific region, 8 in Europe, 12 in Latin America and Mexico, 5 in Canada, and 1 in South Africa.
??????("General Mills, Inc." Marketwatch: Food 11.11 (2012): 19-26. Business Source Premier. Web. 24 Jan.
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"General Mills: One of the World's Largest Food Companies." General Mills: One of the World's Largest Food Companies. N.p., n.d. Web. 1 Feb. 2015. <>.

2. What is the CEO’s educational background?
Kendall J. Powell received his bachelor's degree in Harvard, 1976; and his MBA in Stanford,1979
"General Mills: One of the World's Largest Food Companies." General Mills: One of the World's Largest Food Companies. N.p., n.d. Web. 1 Feb. 2015. <>.
3. What past positions did the CEO hold within the company, as well as any outside of the company?

Kendall J. Powell, has been working in General Mills since 1979 and held various positions until become a Vice President in 1990. He has worked many years outside the United States. In 1990 assisted establish Cereal Partners Worldwide (CPW) – 50-50 joint venture with Nestlé based in Lausanne, Switzerland. He became President of the Yoplait division in 1996, President of the Big G cereal division in 1997, and Senior Vice President of General Mills in 1998. In 1999 Mr. Powell went back in Switzerland on the position of Chief Executive Officer of CPW. In 2004 he came back in the United States and was chosen Executive Vice President. Mr. Powell was chosen President
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Explain the competitors operations in detail? 1 paragraph on each competitor.
Kellogg Company is a multinational company manufactures “breakfast foods, snack foods, cookies and crackers.” The company produces and sells “ready-to-eat cereals and convenience foods such as toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods.” The company functions in Americas, Europa, Asia, and Africa. The headquartered is located in Battle Creek, Michigan and the company has about 30,000 employees as of December 28, 2013.
With profit of $14.8 billion in FY2013, Kellogg is the leader in the world’s cereal market. The company offers “large portfolio of well recognized brands, including Kellogg's, Keebler, Special K, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Mother's, Morningstar Farms, Murray Sugar Free, All-Bran, Frosted Mini-Wheats, Club, and Bear Naked, in about 180 countries.
"Kellogg Company SWOT Analysis." Kellogg Company SWOT Analysis (2014): 1-10. Business Source Premier. Web. 12 Feb.

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