General Mills Case Study Answers

GENERAL MILLS

COMPANY DESCRIPTION

1. What business is the company in?
General Mills, Inc. is multinational company which produces and offers trademark consumer foods. Also, the company offers food products for baking industry. General Mills functions through three business division: “U.S. Retail, International, and Bakeries & Foodservice.” General Mills has manufactories in 16 countries and sells its products more than 100 countries. The company manages about 65 facilities for the production, of which 30 are located in the US, 9 in the Asia Pacific region, 8 in Europe, 12 in Latin America and Mexico, 5 in Canada, and 1 in South Africa.
??????("General Mills, Inc." Marketwatch: Food 11.11 (2012): 19-26. Business Source Premier. Web. 24 Jan.
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Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the Fiscal Year Ended May 25, 2014,” on May 25, 2014 the company employs about 43,000 employees.

6. Does the company operate outside the U.S. if so, where? List specific countries if applicable. General Mills, Inc. has manufactories in 16 countries and supplies its products in more than 100 countries. Also, the company has created “two international joint ventures”. The first one is Cereal Partners Worldwide (CPW) which is a 50-50 collaboration with Nestle. CPW operates in more than 130 countries worldwide except The United States and Canada. The second one joint venture is Haagen-Dazs Japan (HDJ). In HDJ General Mills has 50% equity interest operate in Japan and produces and sells Haagen-Dazs ice cream and frozen novelties. The major brands of the international segment are Cheerios, Fiber One, Total, Yoplait, Chex Mix, Nature Valley, and Pillsbury. (Breakfast Cereals Industry Profile: United States (2014): 1-36. Business Source Premier. Web. 12 Feb. 2015.)
According to “General Mills, Inc. Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the Fiscal Year Ended May 25, 2014,” there are several overseas facilities as
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Powell.
"General Mills: One of the World's Largest Food Companies." General Mills: One of the World's Largest Food Companies. N.p., n.d. Web. 1 Feb. 2015. <http://www.generalmills.com/Company/Leadership/LeadershipDetails/?Lid=5c5f255d-b2c5-4e35-b7e4-52337a28d44c>.

2. What is the CEO’s educational background?
Kendall J. Powell received his bachelor's degree in Harvard, 1976; and his MBA in Stanford,1979
"General Mills: One of the World's Largest Food Companies." General Mills: One of the World's Largest Food Companies. N.p., n.d. Web. 1 Feb. 2015. <http://www.generalmills.com/Company/Leadership/LeadershipDetails/?Lid=5c5f255d-b2c5-4e35-b7e4-52337a28d44c>.
3. What past positions did the CEO hold within the company, as well as any outside of the company?

Kendall J. Powell, has been working in General Mills since 1979 and held various positions until become a Vice President in 1990. He has worked many years outside the United States. In 1990 assisted establish Cereal Partners Worldwide (CPW) – 50-50 joint venture with Nestlé based in Lausanne, Switzerland. He became President of the Yoplait division in 1996, President of the Big G cereal division in 1997, and Senior Vice President of General Mills in 1998. In 1999 Mr. Powell went back in Switzerland on the position of Chief Executive Officer of CPW. In 2004 he came back in the United States and was chosen Executive Vice President. Mr. Powell was chosen President

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