Marketing Campaign: Organic Foods Essay
Our campaign, “why organic?”, includes a series of print ads that increase awareness to consumers about chemically injected foods. Our campaign is differentiated from other campaigns by the multiple perspectives our ads take while sharing a common theme in design and overall point. Humorous, fearful, and informative pictures and facts are used to show consumers the connection between non-organic foods and disease, cancer, and other disorders in consumers. Although organic foods are more expensive in the long run the benefits of eating healthy outweigh the cost of purchasing them.
SWOT Analysis: Strengths
In general, the growing concern for healthful habits is beneficial to our campaign. Mothers’ desire for a long …show more content…
Print ads with the slogan “why organic?” followed by a specific health risk and an emotional connection to the picture shown is the basis for the integrated marketing campaign to increase awareness about the dangers of food additives and the importance of transitioning to purchasing organic foods. Specifically, hormone injected chicken which is shown in a photo as a