Lucky Strike Ad Analysis

Lucky Strike is a cigarette brand that still exists today, however they are hard to come by. Nowadays, they are mainly bought online because it is rare to see them within stores except in Europe where they are more common. This is one of the several ads produced by the company Lucky Strike for their cigarettes around the time when they were more popular. The advertisement is targeting anyone that smokes specifically females, with the main purpose being to prove that Lucky cigarettes have the best flavor.
In 1928 Lucky Strike advertisements began targeting women and health which is why they began using females and physicians on the ads. This explains the female smoking in the ad and how they are attempting to promote a healthier lifestyle by …show more content…
During the late 1920s and the 1930s women became concerned about their weight which is something Lucky’s began targeting because they realized there could be a large market with females. It explains why there is a female on this cover, they are trying to appeal to other females so that they can potentially smoke and buy their brand. That is an association people might make when they see advertisement or that golf players like to smoke. Other associations could be that the brand really does make you happy like the slogan says because she is smiling or that women prefer this brand. Components designed to get the audience's attention are the golfing glove and ball, the cigarettes and their package, and the female. In this advertisement the creators used both ethos and logos. For ethos they listed facts about the brand and justifications for why they say it tasted better which gave them more credibility. For logos the creators added a chart that compared the flavor of different cigarette brands. This chart showed that over time Lucky Strike had a better flavor compared to other brands considered as having the best