The Great Depression was a period of immense economic instability that spanned 1929 to 1939. It remains the largest economic crisis in American history; the stock market crash in October of 1929 caused widespread panic and large investment withdrawals from banks. Nearly half the banks in the U.S. failed as a result. 15 million Americans were unemployed and terrified. They searched fruitlessly for work, unsure how they were going to feed themselves and their families.
The appeal to fear of starvation and joblessness is prevalent throughout the cereal advertisements during the Great Depression. The cereal advertisements use fonts and images to compel consumers. The fonts are bold and capitalized as to be noticed by public. Surprisingly, however, in several of the advertisements, the logo is not the largest font. This suggests that the companies are trying to sell more of an an ideal than a food. In the second advertisement, for example, a husband is shown hugging his wife, who appears to have been cleaning the house. During the Great Depression, many women who were previously working had to stay home and care for their families while their husbands sought work. The ideal of women cherished in their domestic roles is meant to …show more content…
Millions of families were unsure where their next meal was coming from, the reassuring diction in this advertisement portray Kellogg’s as the best solution to their hunger, “imitations are never ‘just the same’ ”, with the added benefit of a refund if the cereal did not meet their expectations. The language of the second advertisements primarily seeks to address the fear of unemployment and the social standing of women. The husband in the second advertisement
The appeal to fear of starvation and joblessness is prevalent throughout the cereal advertisements during the Great Depression. The cereal advertisements use fonts and images to compel consumers. The fonts are bold and capitalized as to be noticed by public. Surprisingly, however, in several of the advertisements, the logo is not the largest font. This suggests that the companies are trying to sell more of an an ideal than a food. In the second advertisement, for example, a husband is shown hugging his wife, who appears to have been cleaning the house. During the Great Depression, many women who were previously working had to stay home and care for their families while their husbands sought work. The ideal of women cherished in their domestic roles is meant to …show more content…
Millions of families were unsure where their next meal was coming from, the reassuring diction in this advertisement portray Kellogg’s as the best solution to their hunger, “imitations are never ‘just the same’ ”, with the added benefit of a refund if the cereal did not meet their expectations. The language of the second advertisements primarily seeks to address the fear of unemployment and the social standing of women. The husband in the second advertisement