Low-Cost Policy Case Study: Spirit Airline

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Spirit Airline starts operating as a passenger airline in 1990. In less that 25 years they managed to expand from a couple domestic flight to nationwide carrier due to their low-cost policy. Even though they are managed to have an increase in the revenue in the last couple of years from 781 million to 1.7 billion, they have to deal with a big issue: the negative feedback from their customers. The question that remain is do they will manage to keep the old customers and attract new ones in the future

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