Introduction
Mugg & Bean is one of the subsidiaries of Famous Brands Limited. Throughout this research task, an extensive study of Mugg & Bean will be completed by consulting the necessary stakeholders as well as looking at the company’s financial reports, share price and any other necessary information that will help us complete the task. Primary and secondary research will be conducted in order to make the study more comprehensive and to get the full picture of the business and its environments. After the research has been conducted, strategic plans will be suggested for the company’s future by looking at all the information collected.
Background on Mugg & Bean
‘Mugg & Bean is a full-service, fast …show more content…
• Instead of having meetings every morning, briefings at Mugg & Bean can take place on WhatsApp. A group chat with all the workers can be formed and everything can be discussed there.
• Once a week a brief meeting can take place with everyone present – where any issues can be brought up as well.
• Having the meetings take place virtually will give the kitchen crew more time to prep and to make sure that everyone has enough time to prepare the restaurant to perfection.
• While the waiters are waiting for the customers the manager can go around reminding them of good service etc.
• There needs to be strong leadership qualities among the manager and good planning in order for this informal strategy to work properly.
Formal Strategies:
• Growth Strategy: Mugg & Bean can focus on becoming a bigger brand. They need to focus on developing more restaurants – they need to market themselves better, engage more with the competition and become a premium contributor to the …show more content…
need to be different to those of the competition in order for them to have more customer support and for the customers to keep coming back. They already give customers the option to personalise their order.
• Product Development: They could start selling their hot chocolates on the market or have a premix for their muffins on the market just as they have their coffee.
Recommendations:
• Whenever a new Mugg & Bean opens they should make sure that the staff is trained at an existing Mugg & Bean ( as they did with the Namibian restaurant) to ensure quality of service.
• Need to continue the focus on their service – that is the way customers will keep coming back.
• Make all Mugg & Beans family orientated. Provide play area for the kids and offer them a separate ‘kiddies’ menu.
• Make sure all Mugg & Bean restaurants are Halaal approved. This will grow the client base and generate more revenue in the end.
• Could employ more staff in the kitchen so that the food is served a bit faster but still ensuring that the food is of quality. Although this may cost more it will improve the quality of Mugg & Bean’s service.
• Should make waiters wear ‘anti-xenophobic’ badges to show that they don’t condone xenophobic attacks.
Mugg & Bean is one of the subsidiaries of Famous Brands Limited. Throughout this research task, an extensive study of Mugg & Bean will be completed by consulting the necessary stakeholders as well as looking at the company’s financial reports, share price and any other necessary information that will help us complete the task. Primary and secondary research will be conducted in order to make the study more comprehensive and to get the full picture of the business and its environments. After the research has been conducted, strategic plans will be suggested for the company’s future by looking at all the information collected.
Background on Mugg & Bean
‘Mugg & Bean is a full-service, fast …show more content…
• Instead of having meetings every morning, briefings at Mugg & Bean can take place on WhatsApp. A group chat with all the workers can be formed and everything can be discussed there.
• Once a week a brief meeting can take place with everyone present – where any issues can be brought up as well.
• Having the meetings take place virtually will give the kitchen crew more time to prep and to make sure that everyone has enough time to prepare the restaurant to perfection.
• While the waiters are waiting for the customers the manager can go around reminding them of good service etc.
• There needs to be strong leadership qualities among the manager and good planning in order for this informal strategy to work properly.
Formal Strategies:
• Growth Strategy: Mugg & Bean can focus on becoming a bigger brand. They need to focus on developing more restaurants – they need to market themselves better, engage more with the competition and become a premium contributor to the …show more content…
need to be different to those of the competition in order for them to have more customer support and for the customers to keep coming back. They already give customers the option to personalise their order.
• Product Development: They could start selling their hot chocolates on the market or have a premix for their muffins on the market just as they have their coffee.
Recommendations:
• Whenever a new Mugg & Bean opens they should make sure that the staff is trained at an existing Mugg & Bean ( as they did with the Namibian restaurant) to ensure quality of service.
• Need to continue the focus on their service – that is the way customers will keep coming back.
• Make all Mugg & Beans family orientated. Provide play area for the kids and offer them a separate ‘kiddies’ menu.
• Make sure all Mugg & Bean restaurants are Halaal approved. This will grow the client base and generate more revenue in the end.
• Could employ more staff in the kitchen so that the food is served a bit faster but still ensuring that the food is of quality. Although this may cost more it will improve the quality of Mugg & Bean’s service.
• Should make waiters wear ‘anti-xenophobic’ badges to show that they don’t condone xenophobic attacks.