What do we see? A car in a sound booth completely white. The product launch being featured is the one and only Lexus LFA. A luxury car with two seats of Japanese origin that is priced at $314,000 US dollars, with the essence of perfectionism slobbered all over. After all, that is the company's slogan “The Pursuit of Perfection”. Lexus has been manufacturing cars for decades and shooting commercials for years. They have extensive knowledge on buyer’s psychology, which is demonstrated in their most recent filming of the LFA. The vehicle in it of itself is beautiful, but the cinematics brings in a whole new dimension into play.
The whole commercial is based on car that appears in a cabin completely white and austere sound, in which only some acoustic …show more content…
The aesthetics and perfection of the brand plus the speed and strength qualities of the motor is etched in the viewer's eyes. RPM experiments, sound waves and properties of the material are featured to complement the background voice. In the video we are guided through the process of how such a feat is accomplished. We are shown it is not done digitally, as we might think at first, but the act presented was accomplished one hundred percent organically. This adds to the beauty and mystic of the car, as if it were a work of art.
The background story is of a scientific and technical nature, however, it does not use complicated jargon; that is, anyone can understand it, although it has quite a technical tone to it. It is the kind of script you tend to recite long after it is said, just because it sounded profound and deep, when on the surface is nothing more than simple …show more content…
The instrumentals and music draws us in even further by creating a love for the creative use of physics, despite our lack of knowledge in this field. Viewers are constantly reminded of the slogan “The pursuit of perfection" is very easy to remember, use few words and plays with the presentation and the rest of the story.
"The pursuit of perfection" seeks to capture the viewer's attention by employing a surprise act, it seems interesting and different from typical luxury car ads. The sound of the engine as well as its strength seduces the audience thanks to the projection that forms in your imagination to own a car with these features.
The Lexus LFA is directed toward a relatively small niche of people. It is aimed at those who are open to new products; wealthy, knowledgeable about cars and seek adrenaline. The general public will not be buying a house with wheels. However, there is always that one percent; these are the kind of people Lexus is catering towards. With that being said they are not blatantly directing the commercial that way, in hopes of capturing the interest of the regular
The whole commercial is based on car that appears in a cabin completely white and austere sound, in which only some acoustic …show more content…
The aesthetics and perfection of the brand plus the speed and strength qualities of the motor is etched in the viewer's eyes. RPM experiments, sound waves and properties of the material are featured to complement the background voice. In the video we are guided through the process of how such a feat is accomplished. We are shown it is not done digitally, as we might think at first, but the act presented was accomplished one hundred percent organically. This adds to the beauty and mystic of the car, as if it were a work of art.
The background story is of a scientific and technical nature, however, it does not use complicated jargon; that is, anyone can understand it, although it has quite a technical tone to it. It is the kind of script you tend to recite long after it is said, just because it sounded profound and deep, when on the surface is nothing more than simple …show more content…
The instrumentals and music draws us in even further by creating a love for the creative use of physics, despite our lack of knowledge in this field. Viewers are constantly reminded of the slogan “The pursuit of perfection" is very easy to remember, use few words and plays with the presentation and the rest of the story.
"The pursuit of perfection" seeks to capture the viewer's attention by employing a surprise act, it seems interesting and different from typical luxury car ads. The sound of the engine as well as its strength seduces the audience thanks to the projection that forms in your imagination to own a car with these features.
The Lexus LFA is directed toward a relatively small niche of people. It is aimed at those who are open to new products; wealthy, knowledgeable about cars and seek adrenaline. The general public will not be buying a house with wheels. However, there is always that one percent; these are the kind of people Lexus is catering towards. With that being said they are not blatantly directing the commercial that way, in hopes of capturing the interest of the regular